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Praxis

HCP Personal Marketing Lead – Epilepsy

Praxis

. Own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $190,000 - $214,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in HCP personal promotion strategy, development of promotional materials, and speaker programming initiatives within the pharmaceutical industry. Proven ability to translate clinical evidence into compliant messaging while collaborating with cross-functional teams and managing vendor relationships.

Highest-signal resume keywords
HCP Personal Promotion StrategyField Promotional Materials DevelopmentSpeaker Programming ManagementPharmaceutical Promotional PracticesRegulatory Compliance Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Brand Strategy TranslationCustomer Insights AnalysisClinical Data PresentationObjection-Handling Tools DevelopmentPromotional Effectiveness EvaluationBudget ManagementProgram ExecutionSegmentation and PositioningLaunch ReadinessPerformance Data Analysis
Soft Skills
Influencing Cross-Functional PartnersStrong JudgmentOwnershipNavigating AmbiguityClear Communication
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Pharmaceutical MarketingBiotechnology MarketingRare DiseaseSpecialty PharmaceuticalsHCP EngagementCompliance RequirementsSales ResourcesAgency ManagementVendor ManagementField Feedback

About the role

Key responsibilities & impact
  • Own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives
  • Translate brand strategy, customer insights, and clinical evidence into compliant promotional tools and experiences for healthcare professionals
  • Lead HCP personal promotion strategy using brand objectives, customer insights, segmentation, and positioning
  • Develop and optimize field promotional materials, including sales resources, clinical data presentations, objection-handling tools, and other HCP conversation materials
  • Lead HCP speaker programming, including bureau planning, speaker identification and onboarding, training, program execution, and speaker readiness
  • Partner with Sales and Sales Training on launch readiness, field execution, brand messaging, and promotional priorities
  • Translate complex clinical and scientific information into clear, customer-relevant messaging
  • Collaborate with Medical Affairs, Legal, Regulatory, Compliance, Marketing, Commercial Operations, and external partners
  • Lead agency and vendor partners, manage budgets and timelines, and ensure high-quality execution
  • Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data

Requirements

What you’ll need
  • Bachelor's degree required
  • Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming
  • Pre-launch or launch experience preferred
  • Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences strongly preferred
  • Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements
  • Ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines
  • Strategic, analytical, and hands-on approach, with strong judgment, ownership, and ability to navigate ambiguity and drive results in a fast-paced environment
  • Comfort with regular computer, device, and office equipment use, screen work, basic hand coordination, clear communication, occasional movement, and sustained focus

Benefits

Comp & perks
  • 99% of the premium paid for medical, dental and vision plans
  • Company-paid life insurance, AD&D, disability benefits, and voluntary plans
  • Dollar-for-dollar 401(k) matching up to 6% on eligible contributions
  • Long-term stock incentives
  • ESPP
  • Discretionary quarterly bonus
  • Extremely flexible wellness benefit
  • Generous PTO
  • Paid holidays
  • Company-wide shutdowns