Patient Marketing Lead – Movement Disorders

Praxis

. Own and evolve the patient marketing strategy for ulixacaltamide, including segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $192,000 - $214,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in patient marketing strategy, including segmentation, journey mapping, and omnichannel campaign development, while effectively collaborating with cross-functional teams and external partners to enhance patient engagement and communication.

Highest-signal resume keywords

Patient Marketing StrategyPatient EngagementCampaign DevelopmentAgency LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SegmentationJourney MappingMessagingMarketing MeasurementPatient-Facing CommunicationsRegulated Healthcare EnvironmentPatient InsightsCampaign Performance AssessmentBrand PlanningProgram Management

Soft Skills

Exceptional CommunicationInfluencing StakeholdersOrganizational SkillsEntrepreneurial LeadershipCoaching Collaborators

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Biopharmaceutical MarketingPharmaceutical MarketingCNSNeurologyMovement DisordersPatient ServicesMarket AccessCommercial OperationsLegal CompliancePatient-Centered Communications

About the role

Key responsibilities & impact

Own and evolve the patient marketing strategy for ulixacaltamide, including segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans
Translate patient and caregiver insights into strategic decisions and identify unmet needs, barriers, motivations, and key moments in the patient journey
Lead development of patient-facing campaigns, materials, and experiences
Align commercial and cross-functional partners around an integrated patient experience
Direct external agency partners and cross-functional teams; set briefs, priorities, timelines, deliverables, and quality standards
Define success measures and use research, campaign performance, and patient feedback to assess impact and recommend changes
Lead development of the patient brand from the ground up, including launch readiness, annual brand planning, budget management, capabilities, processes, and partnerships
Collaborate with Marketing, Patient Programming, Patient Services, Medical Affairs, Market Access, Sales, Commercial Operations, Legal, Regulatory, Compliance, and external agencies

Requirements

What you’ll need

Bachelor’s degree required
Experience in biopharmaceutical or pharmaceutical marketing, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing
Demonstrated success setting and executing patient marketing strategy grounded in patient insights and the patient journey
Experience leading patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment
Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement
Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance
Strong agency leadership, budget management, and program management skills
Ability to set priorities, manage multiple workstreams, and deliver high-quality work against aggressive timelines
Exceptional communication skills and ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications
Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency
High level of ownership, strategic judgment, organization, and accountability for results
Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred
Ability to meet the physical and mental requirements of the role, including regular computer/device use, clear communication, occasional movement, screen work, basic hand coordination, and focus

Benefits

Comp & perks

99% of the premium paid for medical, dental and vision plans
Company-paid life insurance
AD&D benefits
Voluntary plans to personalize coverage
Dollar-for-dollar 401(k) match up to 6% on eligible contributions
Long-term stock incentives
ESPP
Discretionary quarterly bonus
Flexible wellness benefit
Generous PTO
Paid holidays
Company-wide shutdowns