Digital Marketing Manager

PraxisConcierge

. Research, plan, and create content for physicians and medical professionals across SEO, email, and social media .

Posted 10/8/2026full-timeRemote • GermanyJunior💰 €42,000 - €55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, particularly within the SaaS and healthtech sectors, with a strong focus on content creation, lead generation, and performance marketing. Proficient in utilizing CRM tools and AI technologies to enhance marketing efforts and improve conversion rates.

Highest-signal resume keywords

B2B Marketing ExperienceContent Management System (CMS) ProficiencyNative-Level German Language SkillsCRM Tool Experience (Pipedrive, HubSpot)Performance Marketing Experience (PPC, Paid Social)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationLead GenerationConversion TrackingPerformance Data AnalysisEmail MarketingSEOSocial Media MarketingAI Tools UtilizationMarketing AutomationWebsite Optimization

Soft Skills

CollaborationCommunicationProject ManagementData InterpretationStakeholder Coordination

Tools & Technologies

WordPressPipedriveHubSpotClayN8nClaudeChatGPTPerplexity

Industry Keywords

HealthtechSaaSB2B ProductsStartup ExperiencePerformance Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Research, plan, and create content for physicians and medical professionals across SEO, email, and social media
Maintain and continuously improve the website and landing pages, with a focus on conversion
Build and scale the content pipeline, including with the support of AI tools
Plan and execute lead generation campaigns
Collaborate with Sales and coordinate internal and external communications
Ensure accurate data and conversion tracking
Interpret performance data and derive actionable measures
Support CRM-based initiatives for existing customers, including newsletters, referral programs, and onboarding communications
Collect testimonials, case studies, and social proof for the funnel
Report directly to the executive team and manage your own marketing budget

Requirements

What you’ll need

1–2 years of experience in B2B marketing, ideally in SaaS or healthtech
Experience with a CMS (WordPress or similar)
Experience coordinating external service providers (agencies, freelancers) and partners
Native-level written and spoken German
Experience in healthcare or with complex B2B products (nice to have)
Good English for tool documentation and international resources (nice to have)
Experience using AI tools to scale content processes, such as Claude, ChatGPT, or Perplexity (nice to have)
Initial experience in performance marketing (PPC, paid social) (nice to have)
Experience with CRM tools such as Pipedrive or HubSpot and marketing automation platforms such as Clay or n8n (nice to have)
Startup experience (nice to have)

Benefits

Comp & perks

Significant opportunity to shape the company as its first marketing hire, with direct access to the executive team
Meaningful mission: driving digitalization in healthcare
Dedicated budget for campaigns, tools, and external support (freelancers/agencies)
Opportunity to build a team over the medium term (social media/video) under your professional leadership
100% remote, with autonomy, self-organization, flexible tools, and flexibility