Senior Brand Marketing Lead

Precision Solutions

. Define category strategy and architect a modern enterprise brand .

Posted 10/5/2026full-timeMcLean • Virginia • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated brand campaigns that drive awareness and demand in B2B and B2G markets. Proficient in navigating complex organizational structures and influencing senior stakeholders while managing performance metrics to optimize marketing strategies.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Brand Campaign DevelopmentCo-Marketing with Strategic PartnersPerformance Data AnalysisExecutive Presence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCampaign ExecutionMarket AnalysisKPI ManagementMessage Framework DevelopmentDigital MarketingThought LeadershipPaid Media StrategySocial Media MarketingEvent Marketing

Soft Skills

Attention to DetailInfluencing Senior StakeholdersCollaborationCreative Concept DevelopmentCommunication

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsMaster’s Degree in CommunicationsMaster’s Degree in Marketing

Industry Keywords

Defense TechnologyB2G MarketingEnterprise Demand GenerationABMGovernment Buying CyclesHigh-Growth Product OrganizationsRegulated ContextsMarketing Development FundsCo-Branded ActivationsMatrixed Organizations

About the role

Key responsibilities & impact

Define category strategy and architect a modern enterprise brand
Strengthen awareness and credibility for defense technology capabilities
Build market momentum for products serving government, commercial, and technology audiences
Set strategy, pressure test it with executives, and execute hands-on
Lead brand-forward marketing strategies to elevate defense technology awareness and generate sustained demand
Develop and launch integrated campaign programs that grow brand and product visibility, credibility, and category understanding
Create differentiated message frameworks, brand narratives, and creative concepts
Orchestrate multichannel programs across digital, thought leadership, paid media, social, and events
Lead partner co-marketing, including joint narratives, co-branded activities, and shared demand programs
Collaborate with enterprise marketing leaders, business unit marketers, product owners, solution leaders, and sales stakeholders
Engage executives to pressure test narratives, secure direction, accelerate decisions, and maintain momentum
Manage KPIs for awareness, perception, engagement quality, and mid-funnel progression
Analyze performance and refine programs to maximize impact

Requirements

What you’ll need

12+ years of experience in B2B or B2G marketing
Experience leading enterprise-level brand campaigns that drive measurable awareness, perception shifts, and demand
Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
Experience co-marketing with strategic partners, including building joint narratives, launching co-branded activations, and managing Marketing Development Funds (MDF)
Experience navigating and influencing highly matrixed organizations
Experience using performance data to inform strategy and optimize campaigns
Knowledge of enterprise or government buying cycles
Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, differentiated marketing narratives
Exceptional executive presence and ability to influence senior stakeholders
Bachelor’s degree in a Marketing or Communications field
U.S. citizenship required
Applicants may need to meet eligibility requirements for access to classified information
Preferred: experience in tech, defense, or defense-adjacent product organizations
Preferred: experience with ABM, enterprise demand generation, and sales alignment in regulated or government contexts
Preferred: experience with high-growth product organizations
Preferred: Master’s degree in Communications, Marketing, or a related field

Benefits

Comp & perks

Hybrid work arrangement
No federal clearances required at application
Potential eligibility for access to classified information subject to security investigation