Regional Manager – Northern California, Bay Area

Precoa

. Lead 10 to 15 Advance Funeral Planners (AFPs) serving diverse communities .

Posted 10/24/2026full-timeDaly City • California • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales leadership and management capabilities, with a focus on coaching and mentoring a team of Advance Funeral Planners. Builds and maintains relationships with funeral home owners while effectively communicating and problem-solving in diverse communities.

Highest-signal resume keywords

Sales Leadership ExperienceTeam Coaching and MentoringRelationship Building with Business OwnersLife Insurance LicenseSpanish Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Strong Communication SkillsEmotional IntelligenceIndependent Problem SolverEntrepreneurial Mindset

Certifications & Qualifications

Life Insurance License

Industry Keywords

Advance Funeral PlannersFuneral Home OwnersLead GenerationConsumer PresentationsBay Area Residency

About the role

Key responsibilities & impact

Lead 10 to 15 Advance Funeral Planners (AFPs) serving diverse communities
Mentor, motivate, and coach the AFP team
Partner with funeral home owners across Northern California
Build and maintain relationships with funeral home owners
Conduct ride-alongs and develop team members
Lead consumer presentations
Promote local lead generation
Use reporting to identify opportunities to increase production
Sell alongside the team
Work regularly in local funeral homes
Collaborate with the West Coast team
Operate across Daly City, the South Bay, East Bay, Monterey Bay area, and San Joaquin Valley
Travel approximately one week per month, with most nights at home

Requirements

What you’ll need

Sales leadership or management experience, with a track record of coaching performance, building trust quickly, and holding a team accountable
Experience building relationships with business owners
A current life insurance license or willingness to obtain one
Bay Area residency
Comfort with regular travel
Strong communication skills, including responding quickly, checking in proactively, and handling tough conversations with emotional intelligence
Independent, entrepreneurial, coachable problem solver who brings ideas, not just questions
Bachelor’s degree or equivalent experience preferred
Spanish fluency is a bonus

Benefits

Comp & perks

Total compensation based on experience, background, and performance, with meaningful upside for top performers
18 days PTO and 10 paid holidays annually
Minimum 6-weeks parental leave
Health, Dental, and Vision benefits
401k, with company match and $25,000 Life Insurance Policy