Head of Marketing, Sales

PRIME HR Agentur®

. Develop existing marketing and sales structures into an end-to-end, measurable process from lead generation through contract closing .

Posted 10/15/2026full-timeMunich • GermanyLead💰 €90,000 - €100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and sales, with a focus on optimizing sales strategies, managing CRM systems, and developing AI-powered tools to enhance efficiency. Proven ability to analyze performance metrics and lead teams towards achieving commercial targets.

Highest-signal resume keywords

B2B Marketing ExperienceHubSpot CRM ProficiencySEO and Performance MarketingAI-Powered Tool DevelopmentComplex B2B Project Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B SalesSales Strategy OptimizationProposal Process ManagementLead GenerationContract ClosingPerformance Metrics AnalysisConversion Rate AnalysisMarketing AutomationCommercial Decision-MakingClosing Strategies

Soft Skills

Analytical SkillsEntrepreneurial MindsetInitiativeProfessional PresenceTeam Collaboration

Tools & Technologies

HubSpotAI ToolsMarketing Automation PlatformsSEO ToolsPerformance Marketing Tools

Industry Keywords

B2B MarketingSales StructuresLead CostsPipeline DevelopmentInstitutional InvestorsReal Estate DevelopersBusiness PartnersDemanding Business ClientsGerman Language Skills

About the role

Key responsibilities & impact

Develop existing marketing and sales structures into an end-to-end, measurable process from lead generation through contract closing
Optimize B2B sales strategies, proposal processes, and closing mechanisms for projects with volumes between €300,000 and €5 million
Manage SEO, GEO, performance marketing, paid campaigns, and marketing automation
Establish transparent HubSpot CRM structures, performance metrics, and automated marketing and sales processes
Develop AI-powered tools and workflows to increase efficiency and scalability
Develop target-group-specific communication approaches for institutional investors, real estate developers, and business partners
Coordinate external service providers and agencies across SEO, performance marketing, CRM, content, graphic design, and PR
Analyze conversion rates, lead costs, pipeline development, and other KPIs
Work closely with the existing marketing team, set priorities, and support its professional development
Create the foundations for predictable revenue and gradually assume responsibility for commercial targets
Report directly to executive management
During the first few months, take over existing sales structures, analyze marketing campaigns, get to know the team and key clients, and align on strategic objectives

Requirements

What you’ll need

Several years of professional experience in B2B marketing and/or B2B sales, ideally with a demonstrable track record of revenue and profit responsibility
Proven experience in complex B2B project sales, preferably involving project volumes between €300,000 and €5 million
In-depth understanding of complex sales cycles, commercial decision-making processes, and professional closing strategies
Excellent knowledge of SEO, GEO, performance marketing, and marketing automation
Practical experience with HubSpot as a CRM and marketing automation platform
Strong affinity for artificial intelligence, along with practical experience independently developing AI-powered tools and automations
Entrepreneurial mindset, analytical skills, and a consistently results-oriented approach
High degree of initiative and willingness to handle operational tasks personally
Confident and professional presence when dealing with demanding business clients and decision-makers
Excellent German language skills

Benefits

Comp & perks

Fitness membership
Life and occupational disability insurance
Private health insurance
Company pension plan
Travel expense reimbursement
Employee discounts, vouchers, and special offers
Private pension plan
Financial wellness program
Public transportation benefits
Flexible working hours
Home office or remote work
Additional vacation days
Professional development opportunities
Free drinks at the workplace
Team events and company celebrations
Home office equipment