Marketing Specialist – Health Plan Markets

Prime Therapeutics

. Lead planning and development of marketing strategies, product launches and campaigns supporting Prime's brand and sales .

Posted 9/28/2026full-timeRemote • United StatesLead💰 $108,000 - $184,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies, product launches, and campaigns while ensuring alignment with enterprise objectives. Strong ability to mentor team members and manage multiple projects effectively in a fast-paced environment.

Highest-signal resume keywords

B2B MarketingProduct MarketingStrategic WritingRelationship ManagementLeadership Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign ManagementMarket AnalysisBrand DevelopmentProduct Launch Planning

Soft Skills

Interpersonal SkillsConflict ResolutionConsensus BuildingCross-Departmental CollaborationAttention to Detail

Certifications & Qualifications

Bachelor's Degree in MarketingMBAMBC

Industry Keywords

Health InsurancePharmacy Benefits ManagementClient UtilizationMarket PositioningEnterprise Strategy

About the role

Key responsibilities & impact

Lead planning and development of marketing strategies, product launches and campaigns supporting Prime's brand and sales
Collaborate with cross-functional business partners, stakeholders and senior leadership to understand business objectives, product offerings, client utilization/adoption, history and market positioning
Translate business insights into marketing strategies and differentiated messaging
Provide strategic writing expertise and direction for creative strategies aligned with company-wide initiatives
Ensure key messages remain consistent across marketing materials
Monitor market conditions and trends to guide messaging and tactics for targeted audiences
Prioritize strategic and department-level initiatives and manage multiple projects
Ensure messaging and deliverables align with enterprise strategy
Mentor less experienced team members and provide strategic guidance on projects and programs
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience
High school diploma or GED required
8 years of work experience in related marketing roles, including B2B marketing, product marketing and/or communications
Must be eligible to work in the United States without need for work visa or residency sponsorship
Superior interpersonal skills, including meeting facilitation, conflict resolution, consensus building, rapport building and cross-departmental collaboration
Strong relationship management and ability to gain leadership credibility
Ability to drive company initiatives at senior management levels
High attention to detail and ability to manage multiple projects with competing deadlines
Ability to understand business needs and translate them to team members
Employees must comply with job-specific security responsibilities, legal, regulatory, contractual and internal policy requirements
Preferred: experience in health insurance or Pharmacy Benefits Management (PBM) industry
Preferred: leadership/people management experience
Preferred: MBA or MBC
Preferred: brand development and positioning experience

Benefits

Comp & perks

Benefits, incentives and additional compensation are available; see Prime's Benefits Page for details
Equal opportunity and affirmative action employer
Reasonable accommodations for employees with disabilities
Tobacco-Free Workplace