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Social Insights Strategist – Healthcare
Princeton10, LLP. Listen to online conversations among patients, caregivers and HCPs and identify trends, tensions and important moments for healthcare and life sciences brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media analytics and insights, particularly within the healthcare and pharmaceutical sectors, with a strong ability to translate data into actionable recommendations. Proficient in using social listening platforms and visualization tools to track performance and present findings effectively.
Highest-signal resume keywords
Social Media AnalyticsSocial Listening PlatformsHealthcare Marketing ComplianceData StorytellingExcel or Google Sheets
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media AnalyticsSocial InsightsMarketing AnalyticsData AnalysisNumerical Accuracy
Soft Skills
Attention to DetailCollaborationCommunication
Tools & Technologies
TableauPower BILooker Studio
Industry Keywords
HealthcarePharmaceuticalMLRAudience SensitivityCampaign Planning
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Listen to online conversations among patients, caregivers and HCPs and identify trends, tensions and important moments for healthcare and life sciences brands
- Turn findings into recommendations on messaging, targeting and content
- Explain the story behind the numbers to account and creative teams and present insights to clients
- Track social and organic content performance across Meta, Instagram, LinkedIn, X and other platforms
- Report on website and organic performance alongside social
- Build clear reports and dashboards for internal teams and clients
- Collaborate with account, content and strategy teams from campaign planning through results
- Help shape the analytics practice by testing new tools and potentially launching surveys and research
- Report to the Associate Director of Social Analytics
Requirements
What you’ll need- 2 to 4 years in social media, social insights or marketing analytics, with real experience on pharma or healthcare brands (agency-side is a big plus)
- Hands-on experience with at least one social listening platform, including an example of an insight that changed what a team did
- Working understanding of how MLR, compliance and audience sensitivity shape healthcare marketing
- Strong storytelling and ability to explain data to non-specialists
- Comfort with Excel or Google Sheets and a visualization tool like Tableau, Power BI or Looker Studio
- Sharp attention to detail and commitment to numerical accuracy
- Eastern Time Zone work availability
- Must already understand the healthcare/pharma regulated landscape
Benefits
Comp & perks- Full medical, dental and vision
- 401(k)
- 15 days of vacation plus one more for each year with us
- Unlimited flex time
- Unlimited sick days
- $500 home office stipend when you join
- Remote-first work arrangement
- Annual offsite