Senior Manager – Brand Experiences, Events

Printfresh

. Own the annual calendar of brand activations and events, including influencer trips and dinners, press previews, collaboration launches, retail programming, pop-ups, and campus activations .

Posted 10/19/2026full-timePhiladelphia • Pennsylvania • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in experiential marketing and event production, with a strong focus on budget management, vendor negotiation, and relationship building with influencers and media. Capable of leading complex events while optimizing processes and adapting to dynamic environments.

Highest-signal resume keywords

Experiential MarketingEvent ProductionBudget ManagementVendor SourcingInfluencer Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event ProductionBudget ManagementVendor SourcingNegotiationEvent LogisticsCreative ThinkingProblem-SolvingAgency ManagementInfluencer EngagementTravel Coordination

Soft Skills

Strong CommunicationDecisivenessCalm Under PressureRelationship BuildingCreative Thinking

Industry Keywords

Brand MarketingHospitalityFashionLifestyleBeautyHomeRetail ProgrammingPop-UpsCampus ActivationsPR Leadership

About the role

Key responsibilities & impact

Own the annual calendar of brand activations and events, including influencer trips and dinners, press previews, collaboration launches, retail programming, pop-ups, and campus activations
Build and plan an annual experiential calendar with concepts, objectives, audience, budget, and success measures
Develop and manage the annual event budget, tracking actual versus projected costs and coordinating funding commitments
Own end-to-end event production and logistics, including briefs, recaps, run of show, vendor sourcing, contracts, travel, installation, and on-site leadership
Schedule meetings and assign ownership to keep internal and external participants on timeline
Provide PR leadership and build relationships with editors, influencers, and collaboration partners
Construct a repeatable retail events and activations program for the Philadelphia store
Partner with Retail, Merchandising, Operations, Finance, and Creative teams
Manage external PR agencies
Share post-event recaps and feedback, optimize future events, and build a playbook
Operate closely with the Head of Growth, Director of Organic Marketing, and Founder & Creative Director

Requirements

What you’ll need

6-10+ years in experiential marketing, event production, brand marketing, influencer marketing, PR, or hospitality
Extremely high-agency individual
Currently actively leveraging AI to multiply own capabilities
Has independently led complex events from start to finish
Strong vendor sourcing, negotiation, and budget management; comfortable managing agencies and outside producers
Creative thinking and problem-solving
Calm and decisive in the face of last-minute changes and additions
Strong communication skills, at ease with founders, editors, influencers, and VIPs
Comfortable building the system while running the program; year one is equal parts invention and infrastructure
Fashion, lifestyle, beauty, home, or hospitality background strongly preferred
Must be comfortable traveling for 20-30% of the time
About 45–65 workdays annually spent traveling or working away from Philadelphia
Typically 1–2 trips per month, mixing short NYC visits with longer pop-ups, launches, and influencer experiences
Occasional international trips, when the approved calendar calls for them

Benefits

Comp & perks

Health and dental insurance
PTO and paid holidays
401(k) with company match
Employee discount on all Printfresh products