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Campaign Planning and Integration Specialist
Prison Fellowship. Support the development and refinement of annual campaign plans using campaign playbooks and journey maps .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign coordination and marketing planning, with a strong ability to translate campaign playbooks and journey maps into actionable project plans. Proficient in performance analysis and reporting, leveraging tools like Excel and Power BI to inform strategic adjustments.
Highest-signal resume keywords
Campaign CoordinationMarketing PlanningMulti-Channel CampaignsPerformance AnalysisCRM and Marketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign CoordinationMarketing PlanningPerformance AnalysisProject ManagementDigital Marketing MeasurementReport CompilationTimeline ManagementData AnalysisExcel ProficiencyPower BI
Soft Skills
Organizational SkillsAttention to DetailCollaborationCommunication
Tools & Technologies
SalesforceMarketing CloudExcelGoogle SheetsPower BI
Industry Keywords
Campaign PlaybooksJourney MapsKPIMarketing OperationsDigital Marketing
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Support the development and refinement of annual campaign plans using campaign playbooks and journey maps
- Map tactics and deliverables onto realistic timelines accounting for sequencing, production needs, and dependencies
- Review proposed plans with project managers, identify gaps or conflicts, and maintain approved plans throughout the year
- Translate campaign playbook and journey map direction into clear project requirements
- Clarify scope, deliverables, timing, and dependencies
- Serve as a resource during production to ensure teams understand how projects contribute to broader campaign objectives
- Coordinate reporting inputs across systems and teams
- Consolidate results and partner with the manager to interpret performance against KPIs
- Document insights and recommendations to inform campaign adjustments and future planning
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience
- 3–5 years of experience in campaign coordination, marketing planning, marketing operations, or similar role
- Experience supporting multi-channel campaigns
- Experience collaborating with creative, digital, and project-management teams
- Ability to translate campaign playbooks and audience journey maps into tactical plans, timelines, and project briefs
- Strong organizational skills and attention to detail
- Ability to manage multiple campaigns at different stages
- Experience compiling marketing reports and contributing to performance analysis
- Familiarity with CRM and marketing automation platforms, including Salesforce and Marketing Cloud
- Proficiency with Excel or Google Sheets, including pivot tables and basic charts
- Understanding of digital marketing measurement across email, text, websites, paid media, and social channels
- Experience creating and manipulating reports on Power BI or similar platforms preferred
- Willingness and ability to travel up to 5%
- Legal eligibility to work in the United States
Benefits
Comp & perks- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement account funding
- Flexible Spending Accounts (FSAs)
- Paid maternity and parental leave
- 14 paid holidays
- 15 vacation days
- 10 sick days
- 39 total paid days off annually after one year of employment
- Additional benefits and wellness resources
- Opportunities for professional growth
- Collaborative, mission-driven culture
- Supportive teammates
- Innovative technology tools
- Meaningful opportunities for personal and professional development