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Head of Marketing – Private Luxury Events
Private Luxury Events. Translate commercial objectives and strategy into marketing plans and campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing plans and campaigns that align with commercial objectives, utilizing customer insights and analytics to enhance brand awareness and engagement. Proven ability to lead and mentor a marketing team while managing budgets and fostering relationships with industry partners.
Highest-signal resume keywords
B2B Marketing Campaign DevelopmentBrand Marketing StrategyProject ManagementRelationship BuildingAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign ExecutionContent Strategy DevelopmentBudget ManagementEvent LaunchingCommunity-Building Programs
Soft Skills
Organizational SkillsConfidence in Fast-Paced EnvironmentsCuriosity for New Marketing Techniques
Tools & Technologies
Analytics ToolsEmail Marketing PlatformsSocial Media Management ToolsPR Management Tools
Industry Keywords
Luxury TravelHospitalityB2B EventsBrand AdvocacyMedia Partnerships
About the role
Key responsibilities & impact- Translate commercial objectives and strategy into marketing plans and campaigns
- Align marketing activity with wider business priorities
- Develop annual marketing plans across the PLE portfolio
- Strengthen brand awareness, customer engagement and audience growth
- Support launches and positioning of new event concepts and products
- Drive integrated campaigns across email, social media, content, PR and partner channels
- Collaborate with design, content, commercial and event management teams
- Support revenue and yield targets through marketing campaigns
- Use customer insight, analytics and AI tools to refine campaigns
- Implement reporting and tracking processes for campaign plans and results
- Champion and evolve the PLE brand portfolio and storytelling
- Direct content strategy and year-round community engagement
- Manage PR strategy and identify media, editorial and brand partnership opportunities
- Support relationships with industry partners, destinations and tourism boards
- Represent PLE at industry events and networking
- Lead, mentor and motivate the marketing team
- Manage departmental budgets and report to the MD of PLE
- Monitor trends, competitors and innovation across luxury travel, hospitality, marketing and technology
Requirements
What you’ll need- Experience creating and executing marketing campaigns within B2B events, travel, hospitality, luxury, lifestyle or related sectors
- Previous experience managing a small marketing team or function
- Strong brand marketing, campaign development and content strategy experience
- Excellent project management and organisational skills
- Strong relationship-building skills with colleagues, customers and partners
- Commercial awareness and ability to translate business priorities into engaging marketing activity
- Confidence working in a fast-paced environment and managing multiple priorities
- Curiosity about and ideally some experience using AI tools and enthusiasm for new marketing techniques and ideas
- Eligibility to work in the United Kingdom
- Experience within luxury travel, hospitality or events (desirable)
- Experience launching new products or brands (desirable)
- PR, influencer or media partnership experience (desirable)
- Knowledge of community-building and brand advocacy programmes (desirable)
Benefits
Comp & perks- 28 days holiday plus UK bank holidays, with additional days awarded for length of service
- A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market
- Regular employee social events supported by the Happiness & Culture team
- Monthly contribution towards Bupa private health insurance (post probation)
- Employee Assistance Program offering confidential wellbeing support
- Enhanced maternity and paternity leave
- 4 pm Friday finish