Digital Asset Manager, Marketing – Ecommerce

ProCaps Laboratories

. Own, administer, and improve the Brandfolder DAM ecosystem and SharePoint file storage structure .

Posted 9/22/2026full-timeUnited StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Asset Management (DAM) and SharePoint, with a strong focus on asset organization, compliance, and cross-functional collaboration. Proficient in developing and enforcing tagging systems, naming conventions, and governance processes to optimize asset accessibility and usage.

Highest-signal resume keywords

Digital Asset ManagementSharePoint ProficiencyTaxonomy DevelopmentImage SEO Best PracticesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Asset ManagementSharePointBrandfolderTaxonomy DevelopmentFile-Naming ConventionsAutomated DeliveryImage SEODAM/CMS/PIM IntegrationsCompliance ManagementAsset Lifecycle Management

Soft Skills

Organizational SkillsAttention to DetailTraining Non-Technical UsersCross-Functional CommunicationRelationship Management

Certifications & Qualifications

Bachelor's Degree in Related Field

Industry Keywords

EcommerceConsumer BrandCPGCreative SpecsAsset ComplianceMarketing PlatformsSEOProduct LaunchesChannel ManagementFile Storage Structure

About the role

Key responsibilities & impact

Own, administer, and improve the Brandfolder DAM ecosystem and SharePoint file storage structure
Define and evolve the long-term asset management strategy as volume and channels grow
Build and enforce tagging systems, file-naming conventions, and folder/category structures
Partner with Ecommerce and Creative on searchable product and channel metadata
Maintain relationships between assets, SKUs/products/variants, channel identifiers, and image placements
Build channel-specific naming rules
Maintain complete, organized asset sets for every product
Ensure production-ready assets are available for launches, PDP updates, promotions, campaigns, and go-live dates
Set permissions and security protocols; enforce usage rights, licensing, and compliance rules
Collaborate with compliance on regulated content requirements
Tie label and panel images to physical label versions and dates
Flag outdated or non-compliant assets and manage channel-specific approval and version control
Oversee intake of assets from shoots, creative teams, and agencies
Require layered files and transparent masters on intake
Manage updates, archival, deletion, and lifecycle statuses of assets
Coordinate replacement or removal of changed assets and confirm downstream systems are updated
Maintain channel specification sheets and track channel go-live dates
Support Ecommerce and IT with DAM, CMS/ecommerce, PIM, and marketing-platform integrations
Define automated distribution workflows and reduce manual asset handling
Partner with Ecommerce on asset URLs, replacement workflows, site performance, and SEO
Train staff on system use, search, upload, and organization best practices
Drive adoption across departments
Partner with Marketing, Creative, Product, Operations, and Ecommerce
Serve as point of contact for external partners and agencies
Work primarily in a smoke-free manufacturing environment

Requirements

What you’ll need

Bachelor's degree in a related field, or equivalent practical experience
5-7 years of experience in digital asset management, digital library/media management, or a closely related function
Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
Demonstrated experience building taxonomy, naming conventions, and governance processes
Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them, e.g., Amazon, HSN/QVC, Social Media, Email
Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
Understanding of delivering assets by URL feed and automated delivery
Familiarity with DAM/CMS/PIM integrations
Strong organizational skills and high attention to detail
Comfortable working cross-functionally and training non-technical users
Experience in a consumer brand, CPG, or e-commerce environment preferred
Frequent sitting, standing, and walking
Able to lift up to 25 lbs.

Benefits

Comp & perks

Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off
Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance
Fantastic work environment that focuses on Safety, Quality, Community, and amazing people