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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and executing innovative marketing campaigns that drive demand and engagement, leveraging AI tools for content production and optimization. Proficient in managing partnerships, analyzing market data, and optimizing advertising strategies across multiple platforms.
Highest-signal resume keywords
Campaign DevelopmentPartnership NegotiationAI-Assisted Content ProductionSearch OptimizationAnalytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ProductionShort-Form Video ProductionSearch OptimizationAI Tools EvaluationA/B TestingConversion Rate OptimizationHTMLCSSSQLNo-Code Automation
Soft Skills
Attention to DetailCommercial MindsetCreative ThinkingQuick LearnerResponsibility for Outcomes
Tools & Technologies
Advertising PlatformsAnalytics PlatformsCRM SystemsRetention ToolingSlackMicrosoft Teams
Industry Keywords
Influencer MarketingCommunity MarketingEvent ActivationsContent WorkflowsOutbound Marketing
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Conceive and execute attention-generating campaigns and stunts.
- Build launch moments coordinating creative, paid promotion, and partner distribution.
- Source, negotiate, and close partnerships with creators, communities, and complementary brands.
- Invent and test online and offline audience channels, including events and activations.
- Own the content calendar, output, timing, and quality across search, video, social, and community.
- Direct the automated production layer by briefing agents, reviewing output, correcting errors, and extending systems into new formats and channels.
- Produce short-form video, images, ads, and written content using AI as a force multiplier.
- Own traditional search optimization and AI-assisted discovery, plus community and reply marketing.
- Maintain Dash’s brand voice and make final quality decisions.
- Operate the direct marketing engine and ad accounts across major platforms, measuring spend through qualified opportunities.
- Direct agencies and partners, validate their reporting, and challenge their thinking.
- Maintain an experiment backlog, evaluate AI tools and formats weekly, analyze customer and market data, and track competitors.
Requirements
What you’ll need- Created demand for something people weren't looking for and can demonstrate the results.
- Generates ideas that travel and can distinguish them from ideas that only sound good internally.
- Commercially minded, with focus on converting awareness into pipeline.
- Able to achieve strong results with a small budget.
- Works quickly and prefers running several experiments.
- Sharp attention to detail and ability to evaluate AI-assisted output.
- Learns new tools quickly and deeply.
- Comfortable across analytics, publishing, and advertising platforms.
- Understands search, AI-assisted discovery, and outbound.
- Willing to take responsibility for an outcome that is genuinely undecided.
- Useful but not required: partnerships, influencer or creator marketing; events or activations; AI tools, agents, automations and content workflows; short-form video production and editing; editing and copywriting; Slack or Microsoft Teams ecosystem marketing; community and conversational marketing on X, LinkedIn, or Reddit; web and product analytics, search console, advertising platforms, CRM, retention tooling; A/B testing and conversion rate optimization; HTML, CSS, SQL, or no-code automation platforms; taking a product to market from zero.
Benefits
Comp & perks- Unlimited PTO policy — most take 3–4 weeks, plus their major holidays, AND a company-wide week off in December.
- Company offsite and sponsored small-group meetups.
- Social time — coffee chats, games, story-telling, optional house tours.
- Equity for all full-time roles.
- Generous health insurance for US employees and their families, including dental and vision plans.
- A chance to shape how companies around the world run through the future of no-code automation.