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Launch Growth Marketer
Process Street. Conceive and execute attention-generating campaigns and stunts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and executing innovative marketing campaigns that drive audience engagement and conversion. Proficient in leveraging AI tools for content production and analytics while maintaining brand integrity across various platforms.
Highest-signal resume keywords
Campaign DevelopmentAudience AcquisitionContent ProductionSearch OptimizationPartnership Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video ProductionCopywritingAI Tool UtilizationAnalytics ProficiencySearch OptimizationContent Workflow AutomationA/B TestingConversion Rate OptimizationHTMLCSS
Soft Skills
Attention to DetailCreative ThinkingCommercial MindsetAdaptabilityIndependent Learning
Tools & Technologies
Advertising PlatformsCRM SystemsSearch ConsoleRetention ToolingSocial Media Platforms
Industry Keywords
Influencer MarketingCommunity MarketingEvent MarketingOutbound MarketingMarket Analysis
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Conceive and execute attention-generating campaigns and stunts.
- Build launch moments by coordinating creative, paid promotion, and partner distribution.
- Source, negotiate, and close creative partnerships with creators, communities, and complementary brands.
- Invent and validate online and offline audience acquisition channels, including events and activations.
- Own the content calendar, output, timing, and quality across search, video, social, and community.
- Direct the automated production layer by briefing agents, reviewing output, correcting errors, and extending the system into new formats and channels.
- Produce short-form video, images, ads, and written content using AI as a force multiplier.
- Own traditional search optimization and AI-assisted discovery, including community and reply marketing.
- Ensure all published work maintains Dash’s distinct brand voice and personality.
- Operate the direct marketing engine and advertising accounts across major platforms.
- Maintain a measurable path from marketing spend to qualified opportunity.
- Direct agencies and partners, challenge their thinking, and verify performance data.
- Maintain a prioritized experiment backlog and document experiment results.
- Assess AI tools and formats weekly and adopt the most valuable ones.
- Analyze customer and market data for insights and monitor competitors.
Requirements
What you’ll need- Experience creating demand for something people were not actively looking for, with demonstrable results.
- Ability to generate ideas that gain attention and distinguish strong ideas from internally appealing ideas.
- Commercial mindset focused on converting awareness into pipeline.
- Ability to achieve results with a small budget.
- Willingness to run multiple experiments quickly.
- Sharp attention to detail and ability to assess AI-assisted output.
- Ability to learn new tools quickly and independently.
- Comfort with analytics, publishing, and advertising platforms.
- Understanding of search, AI-assisted discovery, and outbound marketing.
- Desire to own an outcome that is genuinely undecided.
- Partnerships, influencer, or creator marketing experience is useful but not required.
- Events or activations experience is useful but not required.
- Experience building with AI tools, agents, automations, and content workflows is useful but not required.
- Short-form video production and editing is useful but not required.
- Editing and copywriting is useful but not required.
- Experience marketing products distributed through Slack or Microsoft Teams is useful but not required.
- Community and conversational marketing on X, LinkedIn, or Reddit is useful but not required.
- Familiarity with web and product analytics, search console, advertising platforms, CRM, retention tooling, A/B testing, and conversion rate optimization is useful but not required.
- Technical literacy with HTML, CSS, SQL, or no-code automation platforms is useful but not required.
- Experience taking a product to market from zero is useful but not required.
Benefits
Comp & perks- Unlimited PTO policy — most take 3–4 weeks, plus their major holidays, AND a company-wide week off in December.
- Company offsite and sponsored small-group meetups.
- Social time — coffee chats, games, story-telling, optional house tours.
- Equity for all full-time roles.
- Generous health insurance for US employees and their families, including dental and vision plans.
- A chance to shape how companies around the world run through the future of no-code automation.