Director of Product Marketing

ProcessUnity

. Define product positioning and messaging across the portfolio and for buyer personas including CISOs, TPRM program leaders, GRC and compliance executives, and procurement .

Posted 10/10/2026full-timeRemote • United StatesLead💰 $135,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B software, including successful product launches and sales enablement program development. Proficient in utilizing generative AI tools to enhance marketing strategies and content creation while effectively communicating complex concepts.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement Program DevelopmentGenerative AI Tools FluencyMarket and Competitive Research SkillsPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningGo-To-Market StrategySales Tools CreationMarket AnalysisThought Leadership Content DevelopmentAI-Assisted WorkflowsProduct Launch SuccessWriting and Editing SkillsTechnical Concept CommunicationCustomer Insights Capture

Soft Skills

ConfidenceMentoringCollaboration

Tools & Technologies

Salesforce.comMarketoGenerative AI Tools

Industry Keywords

B2B SoftwareThird-Party Risk ManagementCybersecurityGRCRisk Management

Tech Stack

Tools & technologies

Cyber SecuritySFDC

About the role

Key responsibilities & impact

Define product positioning and messaging across the portfolio and for buyer personas including CISOs, TPRM program leaders, GRC and compliance executives, and procurement
Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities
Build a sales enablement program with knowledge, talk tracks, and tools for sellers and business development representatives
Create and maintain sales tools including pitch decks, battlecards, solution briefs, datasheets, and demo narratives
Conduct market, customer, and competitive analysis and turn insights into product and marketing strategy recommendations
Support analyst relations through briefings, inquiries, and submissions for firms such as Gartner and Forrester
Develop thought leadership content including whitepapers, guides, blogs, and webinars with Demand Generation
Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights
Represent ProcessUnity at industry events, webinars, and customer meetings
Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows
Grow the function over time by hiring and mentoring product marketing team members
Report to the Senior Vice President of Marketing

Requirements

What you’ll need

A bachelor's degree in marketing, business administration, a related field, or equivalent experience
8+ years of product marketing experience in B2B software
Track record of successful product launches
Exceptional writing and editing skills
Ability to make complex technical concepts clear and compelling
Proven ability to build sales enablement programs
Strong market and competitive research skills
Hands-on fluency with generative AI tools such as Claude, ChatGPT or Copilot
Track record of using AI tools to work faster without sacrificing quality
Experience positioning AI-powered products preferred
Ability to thrive as a hands-on individual contributor while building toward leading a team
Strong presentation skills
Confidence representing ProcessUnity with customers and at industry events
Familiarity with Salesforce.com and marketing automation platforms such as Marketo
Willingness to travel occasionally for customer meetings and industry events
Experience working with industry analysts preferred
Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred

Benefits

Comp & perks

Inclusive and equitable workplace
Equal opportunity employment