Growth Lead

ProfitPath

. Build and execute the entire marketing strategy—from paid ads and organic content to landing pages .

Posted 10/3/2026full-timeRemote • GermanySenior💰 €3,000 - €10,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing comprehensive marketing strategies, with a strong focus on performance-driven advertising and content development. Proficient in analyzing data to optimize marketing funnels and enhance brand growth.

Highest-signal resume keywords

Marketing Strategy DevelopmentPaid Social Campaign ManagementCopywriting SkillsData Analysis and Performance TrackingContent Strategy Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AdvertisingSEO KnowledgeFunnel OptimizationE-commerce ExperienceAffiliate MarketingInfluencer MarketingVideo Content StrategyYouTube StrategyMultilingual MarketingGrowth Hacking

Soft Skills

Self-Motivated LearningAnalytical ThinkingCreativity

Tools & Technologies

Google AnalyticsPlausibleAhrefsHubSpotAI Tools for Copywriting

Industry Keywords

Startup ExperienceScale-Up ExperiencePerformance-Driven AdvertisingOrganic TrafficLanding Page Optimization

About the role

Key responsibilities & impact

Build and execute the entire marketing strategy—from paid ads and organic content to landing pages
Own the entire funnel—acquisition, activation, and retention
Plan, execute, and optimize paid social campaigns across Meta, Google, and LinkedIn
Develop and systematically implement a content strategy
Track and analyze performance, iterating based on data
Work directly with the founders on growth objectives

Requirements

What you’ll need

Experience building marketing strategies, ideally in a startup or scale-up
Strong copywriting skills—from LinkedIn posts and ad copy to landing pages
Experience with paid social and performance-driven advertising across Meta, Google, and LinkedIn
Ability to build and systematically execute a content strategy
Track what works and iterate based on data—no gut-feeling marketing
Basic SEO knowledge—you understand how organic traffic works
Experience in e-commerce, Amazon FBA, or SaaS (nice to have)
Experience with marketing tools such as Google Analytics, Plausible, Ahrefs, or HubSpot (nice to have)
Video content or YouTube strategy experience (nice to have)
Multilingual marketing (German/English) (nice to have)
Affiliate or influencer marketing experience (nice to have)
Think in terms of funnels, not individual campaigns
You are equally strong at writing and analyzing
Actively use AI tools for copywriting, ideation, and scaling
Excited to build something from scratch and help shape the ProfitPath brand
Self-motivated learner who enjoys exploring new channels, formats, and growth hacks

Benefits

Comp & perks

Brand-new, cozy office in the heart of Sülz, Cologne
Direct collaboration with the founders—short communication lines and fast decisions
Full ownership of the entire marketing function
Budget and freedom to test and scale channels
30 days of vacation
Latest MacBook Pro and any equipment you need
€1,200 remote-working budget
Urban Sports membership
Co-working space membership
Team retreats twice a year
A team that considers AI an integral part of its daily work