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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in growth and marketing, with a focus on KPI-based management and data-driven decision-making. Proficient in managing commercial activities, brand management, and performance marketing in a B2B environment with significant revenue responsibility.
Highest-signal resume keywords
Growth And Marketing ExpertisePerformance MarketingKPI-Based ManagementFluent In German And EnglishP&L Responsibility
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven Decision-MakingKPI ManagementCACROAS/MERLTVConversion RateAOVMargin ManagementInventory Sell-ThroughRepeat Purchase Rate
Soft Skills
Structured ApproachAnalytical SkillsHands-On MentalityExecution SkillsEntrepreneurial Mindset
Tools & Technologies
CRMOnline Shop ManagementPerformance Marketing ToolsLogistics Management
Industry Keywords
B2BBrand ManagementCommercial ActivitiesRevenue ManagementPartner Sales
About the role
Key responsibilities & impact- Lead the company’s commercial activities
- Take responsibility for the online shop, performance marketing, CRM, and brand management
- Manage revenue and profitability through data-driven decision-making
- Lead growth based on KPIs, with a focus on revenue, margin, and contribution margin
- Further develop the B2B and partner business, as well as distribution and partner sales
- Contribute to managing fulfillment, logistics, and returns
- Establish processes and a KPI-based management framework
- Lead cross-functional teams
- Gradually expand the scope of responsibility as the company becomes more professional and grows
- Work closely with the shareholders
Requirements
What you’ll need- Strong, hands-on expertise in growth and marketing
- Experience in an environment with a proprietary physical product and brand; not exclusively in retail, distribution, or platform/marketplace businesses
- Several years of (partial) responsibility for growth and P&L
- Experience in performance marketing, CRM, and brand management
- KPI-based management using CAC, ROAS/MER, LTV, conversion rate, AOV, and contribution margin
- Strong understanding of products, portfolios, and commercial drivers such as margin, full-price sell-through, inventory sell-through, and repeat purchase rate
- Experience managing a brand or area of responsibility of significant scale; guidepost: approximately €20–50 million in revenue
- Structured, analytical, and priority-driven approach to work
- Hands-on mentality and strong execution skills, even with limited resources
- Fluent German and English, with full professional proficiency in both languages
- Entrepreneurial mindset, ownership, and results orientation
- We welcome entrepreneurs/founders, growth and marketing leaders from larger companies, and high-potential professionals with a consulting background
Benefits
Comp & perks- Share in the company’s success
- Compensation package comprising a fixed salary, bonus, and entrepreneurial equity participation
- Significant scope for shaping the business and strong potential for professional development
- Close collaboration with the shareholders
- Absolute discretion and confidential handling of applications