Senior Product Marketing Manager, Sales Enablement – AI & Research

Prolific

. Build and own sales enablement across AI and research, including onboarding, ongoing training, launch readiness and a single source of truth .

Posted 11/11/2026full-timeRemote • United StatesSenior💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales enablement, including the development of training materials, competitive intelligence, and data analysis to drive sales performance. Proven ability to influence stakeholders and improve sales outcomes through effective communication and strategic insights.

Highest-signal resume keywords

Sales Enablement ExperienceData Analysis SkillsBuyer Interview ExecutionCRM ProficiencyClear Writing Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Toolkit DevelopmentWin-Loss Program DesignCompetitive Intelligence AnalysisContent CreationBusiness Case Development

Soft Skills

Influencing SkillsCredibility with StakeholdersConcise Communication

Tools & Technologies

CRM ToolsCall Intelligence Tools

Industry Keywords

B2B SalesEnablement MaterialsDeal VelocityWin RateRamp Time

About the role

Key responsibilities & impact

Build and own sales enablement across AI and research, including onboarding, ongoing training, launch readiness and a single source of truth
Audit existing enablement materials, determine what to retain or remove, and establish a maintenance process
Build and maintain the core sales toolkit, including pitch narratives, decks, one-pagers, discovery guides, battlecards, objection handling, white papers and business-case tools
Design and run the win-loss programme using buyer interviews, CRM data and call data, with regular leadership readouts
Coordinate the outreach calendar for AI buyer interviews
Own competitive intelligence on data labelling vendors, research panel providers and in-house alternatives, including competitor pricing and positioning
Turn findings into talk-track, discovery-question and pricing recommendations, then measure their impact
Own customer proof through case studies, proof-point libraries, reference programmes and advocacy
Attend weekly sales calls and provide deal-level evidence to product on feature gaps, blockers and pricing friction
Define and report win rate, competitive win rate, deal velocity, rep ramp time and content usage
Work with RevOps to improve CRM fields for loss reasons and competitors

Requirements

What you’ll need

6+ years in an enablement-facing role (product marketing, sales enablement or competitive intelligence) at a B2B company
Experience enabling sellers across more than one product or product line, at a startup, scale-up or enterprise
Experience gathering data and insight and turning it into materials sellers use
Demonstrated enablement impact on win rate, ramp time or deal velocity
Hands-on experience running buyer interviews
Ability to pull data from a CRM and call-intelligence tools, build analyses or business cases, and defend conclusions
Clear, concise writing for busy readers
Credibility with sellers and senior leaders
Ability to influence sales, product and customer success without managing them

Benefits

Comp & perks

Competitive salary
Benefits
Remote working
Opportunities for groundbreaking research
Access to Prolific’s human data platform
Impactful, mission-driven culture