Director of Design

Propel, Inc

. Lead a senior, autonomous team of seven designers across product design, content design, and design research .

Posted 10/13/2026full-timeRemote • United StatesLead💰 $240,000 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading product design teams, with a strong focus on AI-native design practices and the ability to align design work with business objectives. Proven experience in managing design processes, coaching team members, and advocating for user-centric outcomes in a fast-paced environment.

Highest-signal resume keywords

Team ManagementAI-Native Design PracticesConsumer Software PatternsPrototyping ToolsPerformance Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DesignDesign ResearchContent DesignGenerative DesignA/B TestingDesign Debt ReductionInformation ArchitectureBehavior-Based MonetizationCode GenerationPrototyping

Soft Skills

Exceptional OrganizationStrong WritingEffective CommunicationComposure Under Pressure

Tools & Technologies

FigmaLLMsGenerative Design Tools

Industry Keywords

Consumer SoftwareGrowth LoopsChurn and RetentionUser-Centric DesignDesign Rituals

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Lead a senior, autonomous team of seven designers across product design, content design, and design research
Own team coaching, growth, performance, hiring, promotions, and design rituals
Define, prioritize, and advocate for reducing design debt
Collaborate with product and engineering leadership to improve organizational decision-making and product development
Challenge frameworks, systems, and roadmaps to make outcomes more user-centric and modern
Redefine design processes and practices for an AI-native company
Evaluate prototyping, Figma, code generation, LLMs, and generative design workflows
Raise visual design, copy, information architecture, consistency, and loading latency
Tie design decisions and work to revenue, retention, company priorities, and business objectives
Report to the Head of Product and serve as a core member of EPD leadership

Requirements

What you’ll need

Experience managing a product design team at a consumer software startup, or a scaled pro-sumer startup
Has worked at the staff or principal IC product designer level in the last 3 years
Has managed a team of at least five designers, including hiring, performance management, and promotions
Fluency in consumer software patterns: growth loops, churn and retention, behavior-based monetization, and A/B testing
A considered perspective on what AI-native design practice looks like, and evidence that you are actively developing it
Working knowledge of LLMs, code generation, and generative design tools, developed through your own use of them
Ability to tie design work to company strategy at a company with many competing priorities and finite resources
Exceptional organization, and strength as both a writer and a speaker
Composure when priorities shift
Ability to work in one of the accepted U.S. states: California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, or Washington
Authorization to work in the United States for any employer
Portfolio link and resume required
Bonus: Ability to work as an IC product designer; native Android and iOS app design experience; experience with products used by millions; experience managing content design, user research, or brand/visual design; government programs or safety net services experience; prior leadership-team experience

Benefits

Comp & perks

Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn
Optional in-person retreats
20 Days of PTO
4% 401K match
$10k lifetime spend towards Carrot Fertility
Excellent Medical, Dental and Vision options
A strong equity package
Meaningful work and a strong shared sense of mission
Reasonable interview accommodations