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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital content across various platforms, utilizing tools like Google Tag Manager and Google Analytics 4 for campaign measurement and performance tracking. Proficient in marketing automation, website administration, and collaboration with cross-functional teams to enhance digital marketing efforts.
Highest-signal resume keywords
Google Tag ManagerGoogle Analytics 4Marketing Automation PlatformsWebsite AdministrationDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website AdministrationDigital Content CreationCampaign MeasurementEvent ConfigurationLead GenerationFile OrganizationTask ManagementLanding Page CreationForm ManagementDigital Marketing Operations
Soft Skills
CollaborationCommunicationOrganizationProblem-SolvingTechnical Support
Tools & Technologies
Google Tag ManagerGoogle Analytics 4RD StationHubSpotWordPressWebflowMicrosoft OfficeGoogle WorkspaceMailchimpSalesforce Marketing Cloud
Industry Keywords
Digital MarketingCampaign MeasurementMarketing AutomationContent Management SystemsPerformance Tracking
Tech Stack
Tools & technologiesCloudWordPress
About the role
Key responsibilities & impact- Manage, update, and edit institutional website pages, blog content, landing pages, and campaign pages
- Support the creation, publication, and maintenance of digital content on web platforms
- Configure, review, and maintain tags, events, pixels, and conversions using Google Tag Manager
- Support digital campaign measurement using Google Analytics 4, UTM parameters, and performance tools
- Ensure accurate tracking of forms, buttons, links, pages, downloads, and marketing events
- Test pages, forms, links, integrations, automations, and lead-generation workflows
- Support integrations between marketing, CRM, automation, website, and media platforms
- Manage and organize marketing files, images, documents, and materials
- Support the standardization of campaigns, files, UTM parameters, tags, events, and digital materials
- Work with marketing, sales, product, IT, and vendor teams on the technical execution of campaigns
- Support marketing automation, lead nurturing, forms, and segmentation workflows
- Monitor the technical performance of pages, campaigns, forms, and digital events
- Document processes, access credentials, configurations, automation workflows, and best practices
- Support demand-generation campaigns, product launches, webinars, events, and corporate initiatives
- Use artificial intelligence tools to improve productivity, organization, and technical execution
Requirements
What you’ll need- Bachelor’s degree completed or in progress in Marketing, Advertising, Communications, Information Systems, Systems Analysis and Development, Business Administration, Technology, Digital Design, or related fields
- Practical knowledge of website administration, digital tools, and marketing platforms
- Fluent English for reporting to Canada
- Advanced knowledge of Google Tag Manager, Google Analytics 4, and Google Search Console
- Knowledge of marketing automation platforms such as RD Station, HubSpot, or similar tools
- Knowledge of CMS and website management tools such as WordPress and Webflow
- Knowledge of landing page creation and editing tools
- Knowledge of form management and lead-generation tools
- Knowledge of file organization and task management tools
- Knowledge of Microsoft Office and Google Workspace, especially Excel, Google Sheets, PowerPoint, and Google Slides
- Knowledge of AI tools for productivity and digital task execution
- Experience in digital marketing, website administration, campaign measurement, or marketing operations
- Experience editing and updating websites, blogs, landing pages, and campaign pages
- Experience with Google Tag Manager and Google Analytics, including the configuration of events, tags, pixels, and conversions
- Knowledge of UTM parameters, forms, events, and integrations between platforms
- Experience with marketing automation platforms such as RD Station, HubSpot, Mailchimp, Salesforce Marketing Cloud, or Pipedrive
- Experience organizing files and materials on servers, drives, or shared environments
- Experience providing technical support for digital campaigns
- Familiarity with APIs, webhooks, or native connectors is a plus
Benefits
Comp & perks- Competitive salary
- Unimed health insurance and dental plan
- Meal voucher with a nominal employee contribution
- TotalPass – access to gyms, studios, and activities
- Prophix Benefits Club with exclusive benefits and discounts
- In-company English classes
- Birthday day off
- Pet health insurance
- Fresh fruit available daily at the office
- Collaborative environment with genuine opportunities for professional growth