VP, Brand

Prose

. Partner with the Chief Brand Innovation Officer on overall brand strategy and own strategy across earned media, community, advocacy, campaigns, and social impact .

Posted 9/21/2026full-timeNew York City • New York • United StatesLead💰 $250,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, integrated marketing campaigns, and community engagement, with a strong focus on data-driven decision-making and measurable brand health metrics. Proven ability to lead multidisciplinary teams and manage brand advocacy initiatives while ensuring effective communication and stakeholder management.

Highest-signal resume keywords

Brand Strategy LeadershipIntegrated 360° Campaign ManagementData-Driven Brand MessagingInfluencer/Campaign AdvocacyBudget Management and ROI Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Awareness BuildingCrisis CommunicationsCampaign ActivationSocial Media ManagementGEO/AEO OptimizationLLM OptimizationCustomer Insights AnalysisMeasuring Brand HealthContent DevelopmentStakeholder Management

Soft Skills

People LeadershipClear CommunicationExecutive PresenceCalm Under PressureTeam Development

Tools & Technologies

CreatorIQNectar SocialDash HudsonShopMyQualtricsAI Tools for AnalysisSocial Impact Tools

Certifications & Qualifications

Certified B Corporation

Industry Keywords

BeautyWellnessPremium DTCSkincareHaircareSocial Impact CommunicationsSustainability Communications

About the role

Key responsibilities & impact

Partner with the Chief Brand Innovation Officer on overall brand strategy and own strategy across earned media, community, advocacy, campaigns, and social impact
Build full-funnel brand awareness across earned, owned, social, partnerships, and community
Use customer insights, emerging trends, and data to shape messaging and brand decisions
Partner with NPD and Creative on 360° campaigns, cultural partnerships, and experiential activations
Own marketing briefs and cross-functional kickoffs with Creative, Growth, and Product
Lead marketing and campaign activation and always-on content development
Build brand advocacy and influencer/creator programs
Lead proactive PR and oversee PR and SEO/blog agencies
Own corporate/internal communications and crisis readiness
Lead community, blog, and social management across Meta, TikTok, YouTube, and other channels
Own Prose’s social impact agenda as a certified B Corporation
Shape brand discoverability across AI assistants and answer engines through GEO/AEO and LLM optimization
Own the brand budget and measure brand health and ROI
Manage, mentor, and develop a multidisciplinary team of four plus external agencies, including hiring the open Sr. Manager, Brand Advocacy

Requirements

What you’ll need

10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand
Proven track record building holistic brand awareness across earned, social, community, and partnerships — with measurable results
Experience leading integrated 360° campaigns, creative, and content development across channels
Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions
Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM)
Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies
Experience leading influencer/creator advocacy and community/social programs
Familiarity with brand, creator, and measurement tools, including CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and Qualtrics
Proven people leadership; experience building, managing, and developing multidisciplinary teams
Strong executive presence and stakeholder management; clear, calm communication
Familiarity with GEO/AEO and LLM optimization is a strong plus
Experience with social impact, purpose, or sustainability communications is a strong plus
Beauty, wellness, or premium DTC experience is a plus
Knowledge and passion for prestige skincare and haircare categories
Active, daily use of AI tools in current workflow for analysis, reporting, research, or creative thinking
Must be authorized to work in the US
Must be willing and able to work from the Williamsburg office 3 days per week

Benefits

Comp & perks

Competitive PTO
Competitive compensation package
Company sponsored health care plan (medical, dental and vision plans)
401k + matching
FSA and commuter benefits
Snacks and lunches
20% discretionary bonus
Equity