Paid Ads Strategist

ProSites

. Track, measure, optimize and report performance of paid ad campaigns .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $27 - $30 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns, utilizing tools such as Google Analytics and Google Ads. Strong analytical skills are essential for data analysis, A/B testing, and developing effective strategies for performance improvement.

Highest-signal resume keywords

Paid Search ExperienceGoogle Analytics CertificationGoogle Ads CertificationBing Ads CertificationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Keyword ResearchData AnalysisAd Copy DevelopmentLanding Page OptimizationPerformance ReportingProcess AutomationCompetitor AnalysisDirect Response MarketingOnline Bid ManagementCSS/HTML

Soft Skills

Excellent Communication SkillsStrategic ThinkingAnalytical SkillsTeam CollaborationProfessional Integrity

Tools & Technologies

Google Ads ManagerSalesforceMicrosoft OfficeYahoo! GeminiFacebook AdvertisingLinkedIn Advertising

Certifications & Qualifications

Google Analytics CertifiedGoogle Ads CertifiedBing Ads Certified

Industry Keywords

Paid MediaWeb AnalyticsUser ExperienceData ManagementDigital Marketing Agency

About the role

Key responsibilities & impact

Track, measure, optimize and report performance of paid ad campaigns
Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
Identify opportunities for efficiencies in process, including automation, software and tools
Develop keyword research, keyword lists, and keyword bucketing
Manage a high volume of paid media budgets
Develop, analyze and optimize keyword ad copy and landing pages
Perform A/B testing to improve impression share, quality score and CPL
Monitor and assess competitor activity and keyword ranking performance
Collaborate with management team to develop strategies for at-risk accounts
Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
Build and maintain understanding of current topics in paid advertising, web analytics, data management, tools and technologies
Perform other duties as assigned by management

Requirements

What you’ll need

3-5 years’ experience in paid search
Google Analytics certified
GoogleAds certified
BingAds certified
Microsoft Office proficient
Salesforce proficient
Experience in GoogleAd Manager (MCC)
Understanding of direct response and interactive marketing best practices
Ability to work both independently and in a team environment
Professional and personal integrity
Excellent verbal and written communication skills
Strategic thinker with strong analytical skills
Previously worked at a digital marketing agency (preferred)
Yahoo! Gemini experience (preferred)
Facebook & LinkedIn advertising experience (preferred)
CSS/HTML experience for landing page development (preferred)
Knowledge and experience using online bid management platforms (preferred)
Excellent copywriting and proofreading skills (preferred)
Prolonged periods of sedentary movement
Must be able to lift at least 20 pounds
May be requested to work overtime and weekends if deemed necessary

Benefits

Comp & perks

Regular and reliable attendance is required as this is a full-time position
May be requested to work overtime and weekends if deemed necessary
Must be able to lift at least 20 pounds
Certain management positions might be required to occasional travel