Associate Director – Creative Strategy

Publicis Groupe

. Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms .

Posted 11/2/2026full-timeNew York City • New York • United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and brand storytelling, with a strong focus on data-informed, creator-led concepts. Proven ability to mentor talent and collaborate across teams to drive impactful marketing outcomes in the health and pharma sectors.

Highest-signal resume keywords

Creative StrategyBrand StorytellingInfluencer MarketingData-Informed ConceptsMentoring Talent

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Concept DevelopmentIntegrated MarketingAudience AnalysisCampaign StrategyData Analysis

Soft Skills

Presentation SkillsStorytelling SkillsCollaborationLeadership

Tools & Technologies

Creative FrameworksDigital Storytelling PlatformsSocial Media Platforms

Industry Keywords

Health MarketingPharmaceutical MarketingCreator CultureConsumer HealthCompliance Requirements

About the role

Key responsibilities & impact

Lead creative strategy for dedicated Publicis Groupe clients, transforming insights into compliant, culturally relevant storytelling platforms
Translate audience, category, and platform data into actionable creative ideas that drive measurable brand and business outcomes
Partner with Strategy, Analytics, and Medical/Regulatory teams to align concepts with proof points, brand standards, and compliance requirements
Oversee influencer brief development for creative excellence, accuracy, and authenticity
Collaborate with Client Solutions, Creator Partnerships, Campaign, and Design teams to bring ideas to life
Mentor and manage a pod of creative strategists
Partner with Creative Operations to balance workloads, allocate resources, and maintain team efficiency
Build scalable creative frameworks and best practices
Represent Creative Strategy in client and inter-agency presentations
Monitor emerging trends in creator marketing, consumer health, and digital storytelling

Requirements

What you’ll need

6+ years in creative strategy, brand storytelling, or influencer/creator marketing
Previous experience working with health/pharma clients
Strong background in developing integrated, data-informed, creator-led creative concepts
Proven ability to lead proposals and inspire cross-disciplinary teams
Excellent presentation and storytelling skills, both visual and verbal
Deep understanding of social platforms, creator culture, and audience behavior
Experience mentoring and developing talent within a collaborative environment

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Paid time off
Inclusive benefit programs and policies
Accommodation or assistance during application or onboarding process