Associate Director, Integrated Strategy

Publicis Groupe

. Serve as a point of contact for Brand Clients across creator marketing programs .

Posted 11/2/2026full-timeNew York City • New York • United StatesSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in influencer and creator marketing strategies, with a strong focus on translating brand priorities into actionable, data-driven campaigns. Proven ability to manage client relationships and lead cross-functional teams to achieve measurable business outcomes.

Highest-signal resume keywords

Influencer/Creator MarketingSocial Media StrategyClient Relationship ManagementData Analysis and InsightsDirect Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingSocial StrategyDigital StrategyCampaign ManagementAnalytics and Insights

Soft Skills

Exceptional Client ServiceStrong Organizational SkillsAnalytical SkillsCommunication SkillsRelationship Management

Tools & Technologies

Captiv8TraackrCreatorIQTaggerSprinklrSproutTalkwalkerBufferPower BITableau

Industry Keywords

Creator EcosystemSocial PlatformsEmerging TrendsBrand StrategiesCultural Knowledge

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Serve as a point of contact for Brand Clients across creator marketing programs
Provide exceptional client service and build long-term trust
Partner with Brand Client Leads, their teams, and key stakeholders to influence strategic direction
Lead strategic Advocacy & Influence planning and client briefs with Creator Management & Relations, Creative, and Data & Reporting teams
Oversee multiple campaigns and workstreams
Translate brand priorities into actionable, data-backed creator-first strategies driving awareness, engagement, and conversion
Develop and guide creator strategy, including creator mix, platform approach, content direction, and best practices
Translate reporting outputs into actionable insights and strategic recommendations tied to business KPIs
Maintain competitive and cultural knowledge and insights to fuel brand strategies and recommendations
Collaborate with SVP and VP, Integrated Strategy, and the Divisional Lead on brand-level integrated influencer strategies
Manage day-to-day execution with the team and ensure initiatives tie to measurable business goals and outcomes

Requirements

What you’ll need

7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy
Minimum of 2 years of direct-management experience
Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends
Hands-on experience with influencer/creator marketing platforms such as Captiv8, Traackr, CreatorIQ, and Tagger
Hands-on experience with social media management/listening platforms such as Sprinklr, Sprout, Talkwalker, and Buffer
Hands-on experience with analytics and insights tools such as Power BI, Tableau, Infegy, Comscore/Shareablee, and Demographics Pro
Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results
Exceptional relationship management skills
Strong organizational, analytical, and communication skills
Passion for beauty and culture, and the creators who move them both forward
Desire to flex current skillset and curiosity to learn new skills and disciplines on the job

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Inclusive benefit programs and policies
Accommodation or assistance with the application or onboarding process