Associate Director, Integrated Strategy

Publicis Groupe

. Serve as the main point of contact for brand clients across creator marketing programs .

Posted 11/2/2026full-timeNew York City • New York • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer and creator marketing, with a strong focus on developing integrated strategies that drive engagement and conversion. Proven ability to manage teams and collaborate across functions while delivering exceptional client service in the beauty industry.

Highest-signal resume keywords

Influencer MarketingSocial Media StrategyTeam ManagementData AnalysisClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Marketing PlatformsSocial Media ManagementAnalytics PlatformsStrategic PlanningContent Direction

Soft Skills

Exceptional CommunicationStrong Organizational SkillsAnalytical ThinkingCuriosityRelationship Management

Tools & Technologies

Captiv8TraackrCreatorIQTaggerSprinklrSproutTalkwalkerBufferPower BITableau

Industry Keywords

Creator EcosystemBeauty IndustryLuxury BrandsSocial PlatformsEmerging Trends

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Serve as the main point of contact for brand clients across creator marketing programs
Provide exceptional client service and deliver a white-glove client experience
Partner with brand client leads, stakeholders, Creator Management & Relations, Creative, and Data & Reporting teams
Lead strategic Advocacy & Influence planning and client briefs
Oversee multiple workstreams and cross-functional collaboration
Translate brand priorities into actionable creator-first strategies driving awareness, engagement, and conversion
Develop and guide integrated creator strategy, including creator mix, platform approach, content direction, and best practices
Translate reporting outputs into actionable insights and strategic recommendations tied to business KPIs
Provide forward-looking, data-informed recommendations to evolve creator strategy
Maintain expert understanding of creator and cultural landscapes and the beauty space
Partner with the SVP, Integrated Strategy and Division Lead to ensure executional and strategic excellence
Share and collaborate with peers to evolve integrated creator strategy and agency thought leadership
Manage and mentor a team of strategic leaders
Attend in-person client meetings at Hudson Yards 1-2 times per month on average

Requirements

What you’ll need

6-8+ years of experience in influencer/creator marketing, social strategy and/or digital strategy
Experience working with professional hair care brands and managing programs involving salon professionals, educators, or beauty influencers is highly desirable
Minimum of 2 years of direct-management experience
Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends
Hands-on experience with influencer/creator marketing platforms such as Captiv8, Traackr, CreatorIQ, and Tagger
Hands-on experience with social media management/listening platforms such as Sprinklr, Sprout, Talkwalker, and Buffer
Hands-on experience with analytics and insights platforms such as Power BI, Tableau, Infegy, and Demographics Pro
Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs with measurable business results
Exceptional relationship management skills
Strong organizational, analytical, and communication skills
Ability to manage multiple fast-moving workstreams
Curiosity and desire to learn new skills and disciplines on the job

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Inclusive benefit programs and policies
Accommodation or assistance during the application or onboarding process