Buying Analyst

Publicis Groupe

. Handle large-budget media campaigns for media clients .

Posted 11/2/2026full-timeSan Jose • Costa RicaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-budget media campaigns, including digital programmatic buying and campaign optimization across various platforms. Proficient in generating insights for post-campaign reporting and ensuring effective communication and budget management.

Highest-signal resume keywords

Digital Programmatic BuyingCampaign ManagementAd TraffickingData Compilation and ReportingBiddable Media Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagerDV360Trade DeskAmazonXandrMetaSnapchatGoogle AdsPrismaProgrammatic Media KPIs

Soft Skills

Proactive CoordinationAbility to Learn IndependentlyHigh-Quality Work Under Tight Timelines

Tools & Technologies

MBOX SystemDemand-Side Platforms

Industry Keywords

Media CampaignsBudget AllocationROI ManagementCampaign OptimizationPost-Campaign Reporting

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Handle large-budget media campaigns for media clients
Implement and manage paid marketing strategy, communication, budget allocation, and ROI across digital channels
Execute campaign targeting, projections, launches, pacing, optimization, account audits, reporting, communications, and quality checks
Input buys and pull system reports
Assist in the buying and allocation process
Develop reports on program content for prime-time properties
Participate in agency training programs and facilitate media and platform training sessions for peers
Maintain buys, confirm flighting and estimates, track delivery, secure make-goods and ADUs, and issue pre-logs and post-analysis
Set up commercial inventory in the MBOX system, including estimates and packages; issue client schedules, manage inventory, oversee changes, and write/check order letters
Compile data and create weekly/monthly reports
Support day-to-day operations and own pre-campaign through post-campaign requirements
Manage campaigns from start to completion
Generate insights for post-campaign reporting
Handle advertiser and publisher queries to ensure PG and PMP deals
Manage advertiser budget and bid setup
Track campaign results end to end and resolve issues
Perform ad trafficking and troubleshoot campaign revenue models

Requirements

What you’ll need

Digital Programmatic Buying knowledge and hands-on experience using demand-side platforms for large-scale clients
Experience working with Campaign Manager
Ability to generate tags and URLs for tracking
Understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc.
Good understanding of post-campaign reporting and daily pacing
Basic understanding of various Programmatic media KPIs
Ability to compile data across several Programmatic media platforms and create weekly/monthly reports
Proven skills in ad trafficking and troubleshooting all revenue models of a campaign
Ability to turn around high-quality work on quick timelines and proactively coordinate workload with managers
Ability and willingness to learn new skills independently