Campaign Specialist – CRM

Publicis Groupe

. Execute campaigns on marketing automation and CRM platforms .

Posted 11/2/2026full-timePune • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing marketing campaigns on automation and CRM platforms, particularly SFMC, with strong analytical skills for performance optimization and a keen attention to detail in managing data and creative processes.

Highest-signal resume keywords

SFMC ExpertiseCampaign Performance OptimizationEmail Marketing ExperienceHTML and CSS ExposureRelational Database Concepts

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ExecutionData TroubleshootingSQL Query DevelopmentAMPscript KnowledgeHTML ExposureCSS ExposureLanding Page DevelopmentMarketing AutomationCampaign Quality AssuranceAudience Management

Soft Skills

Analytical SkillsDecision MakingOrganizational SkillsTime ManagementWritten CommunicationVerbal CommunicationAttention to Detail

Tools & Technologies

SFMCWebEngageMoEngageAdobeREST APIsSOAP APIs

Industry Keywords

Marketing AutomationCRM PlatformsCampaign ManagementEmail DevelopmentCross-Functional Coordination

Tech Stack

Tools & technologies

SOAPSQL

About the role

Key responsibilities & impact

Execute campaigns on marketing automation and CRM platforms
Gather campaign requirements and timelines and finalize briefs
Coordinate with cross-functional teams to drive email development
Manage the creative process when required
Analyze provided HTML assets and revise them where necessary
Configure campaigns
Create audiences, manage data extensions, and troubleshoot data
Perform campaign quality assurance and testing
Track and report campaign performance

Requirements

What you’ll need

3-5 years of experience in campaigns execution on marketing automation & CRM platforms
SFMC experience/expertise is a must-have
Knowledge of WebEngage, MoEngage, and Adobe is a plus
Proven experience in campaign performance optimization
Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail
Strong attention to detail and organizational skills
Strong ability to understand business requirements
Excellent written and verbal communication skills
Ability to work independently
Email Marketing and marketing automation experience
In-depth understanding of SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder
Relational database concepts, with exposure to SQL query development
Knowledge of AMPscript
HTML and CSS exposure
Knowledge of landing page development
Basic knowledge of REST and SOAP APIs is a plus