Creative Strategy Specialist

Publicis Groupe

. Develop creative concepts that differentiate the brand and resonate with the target audience .

Posted 11/2/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and marketing for beauty brands, with a strong focus on developing compelling campaigns and presentations that resonate with target audiences. Proficient in leveraging consumer insights and market data to inform creative decisions and optimize media strategies across social platforms.

Highest-signal resume keywords

Creative Strategy DevelopmentSocial Media Content CreationPresentation SkillsConsumer Insights AnalysisBeauty Industry Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative IdeationCampaign StrategyVisual DesignContent StrategyMarket Data Analysis

Soft Skills

Strategic ThinkingStrong CommunicationWriting SkillsInitiativeCollaboration

Tools & Technologies

Google SlidesPowerPoint

Industry Keywords

Beauty CampaignsBrand StorytellingTarget Audience EngagementEmerging TechnologiesAdvertising Best Practices

Tech Stack

Tools & technologies

Realm

About the role

Key responsibilities & impact

Develop creative concepts that differentiate the brand and resonate with the target audience
Generate innovative and strategic ideas for beauty campaigns aligned with client objectives
Determine the optimal media mix and social platform allocation for maximum impact
Guide creative and creator teams, including Strategy and Creator Management, to align execution with campaign strategy
Craft persuasive brand stories that connect with consumers emotionally
Develop key messaging and positioning that communicates the brand’s value proposition
Use consumer insights and market data to inform creative decisions and refine campaign strategies
Create and deliver presentations to beauty brands explaining the strategic rationale behind campaign concepts
Collaborate with Client Solutions, Creator Management, and Strategy and Analytics teams to translate creative into campaign execution
Stay current on industry trends, emerging technologies, and advertising and creative strategy best practices

Requirements

What you’ll need

At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing
A keen eye for design and experience creating visually compelling slide decks
Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms
Up-to-date knowledge of the latest trends and innovations in the social realm
Comfortable navigating the nuances of developing creative ideation and strategy for beauty brands
Extremely strong communication and presentation skills
Strong writing skills
An eye for design/aesthetics
Bias for action and initiative to improve team output
Comfortable creating organization and processes where none may already exist
Bachelor’s Degree or equivalent experience
Startup experience is strongly preferred
Extremely proficient in Google Slides and PowerPoint
Passion and proven expertise in cosmetics, haircare, hair color, and nail care

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Paid time off
Inclusive benefit programs and policies
Accommodation or assistance with the application or onboarding process