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Data Analysis Specialist
Publicis Groupe. Support data-driven decision-making across digital media channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Data Analytics and Digital Media Analytics, with a strong focus on Cross-Channel Reporting and Marketing Mix Modeling (MMM). Proficient in data quality assurance and validation, utilizing tools like Datorama to support data-driven decision-making.
Highest-signal resume keywords
Data AnalyticsDigital Media AnalyticsDatoramaCross-Channel ReportingMarketing Mix Modeling (MMM)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Quality AssuranceDigital Advertising PlatformsExcelMulti-Touch Attribution (MTA)Data Validation
Soft Skills
Analytical SkillsProblem-Solving Skills
Tools & Technologies
DatoramaDigital Media Platforms
Industry Keywords
Business IntelligenceDigital MediaData Sources
About the role
Key responsibilities & impact- Support data-driven decision-making across digital media channels
- Perform digital media analytics
- Produce cross-channel reporting
- Manage and validate data quality
- Work hands-on with Datorama and digital platforms
- Work with multiple digital media platforms and data sources
- Contribute to Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) analysis
Requirements
What you’ll need- 7+ years of experience in Data Analytics, Digital Media Analytics, Business Intelligence, or a related field
- Strong knowledge of Digital Media and digital advertising platforms
- Hands-on experience with Datorama
- Proven experience with Cross-Channel Reporting
- Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)
- Strong experience with data QA and validation
- Advanced or strong Excel skills
- Experience working with multiple digital media platforms and data sources
- Strong analytical and problem-solving skills
- English B2+ - C1
Benefits
Comp & perks- Culture, growth and wellbeing underline all aspects of Publicis Global Delivery
- Globally connected capability platform with expertise across Media, Data, Technology, Commerce & Production
- Regular position