Digital Strategist

Publicis Groupe

. Support healthcare and pharmaceutical clients across Publicis Health’s agency network .

Posted 11/2/2026contractUnited StatesMid-LevelSenior💰 $81,225 - $129,987 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel engagement strategies, channel mapping, and journey design for healthcare audiences, while effectively translating data insights into actionable plans. Strong foundation in pharma marketing and experience in developing content ecosystems and KPI frameworks.

Highest-signal resume keywords

Omnichannel Engagement StrategyChannel MappingKPI FrameworksContent Ecosystem DevelopmentDigital Experience Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pharma MarketingDigital StorytellingEngagement StrategyJourney DesignMeasurement PlansOptimization PlansAudience Behavior AnalysisData TranslationContent DevelopmentUX Recommendations

Soft Skills

CollaborationCommunicationStrategic ThinkingProblem SolvingCreativity

Industry Keywords

HealthcarePharmaceuticalsHCPDTCPatient JourneysPayer AudiencesDigital ExperienceEngagement PlansCreative PartnershipsData Teams

About the role

Key responsibilities & impact

Support healthcare and pharmaceutical clients across Publicis Health’s agency network
Plan, optimize, and measure work across HCP, DTC, and patient journeys
Develop omnichannel engagement strategies and sequencing
Map channels and design journeys for HCP, DTC, payer, and patient audiences
Create KPI frameworks, measurement, and optimization plans
Develop content ecosystems
Provide digital experience and UX recommendations
Partner with creative, media, and data teams to shape activation
Support both pre-launch and in-market brand needs
Translate data and audience behavior into actionable engagement plans
Work on projects ranging from rapid-turn assignments to multi-month engagements across varied therapeutic areas

Requirements

What you’ll need

Strong foundation in pharma marketing
Ability to connect data, insight, and digital storytelling into clear, actionable engagement plans
Experience as a Digital Strategist, Engagement Strategist, Experience Strategist, or Director, Engagement Strategy
Expertise in omnichannel engagement strategy and sequencing
Experience with channel mapping and journey design for HCP, DTC, payer, and patient audiences
Knowledge of KPI frameworks, measurement, and optimization plans
Experience with content ecosystem development
Knowledge of digital experience and UX recommendations
Ability to partner with creative, media, and data teams
Pharma-savvy digital or engagement strategy experience

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Temporary roles may be eligible for a freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met
Inclusive benefit programs and policies
Accommodation or assistance during the application or onboarding process