Director, Integrated Strategy

Publicis Groupe

. Serve as the main point of contact for brand clients across creator marketing programs .

Posted 11/2/2026full-timeNew York City • New York • United StatesLead💰 $110,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer and creator marketing strategies, with a strong focus on luxury beauty brands. Capable of translating brand priorities into actionable insights and measurable business outcomes through effective collaboration and leadership.

Highest-signal resume keywords

Influencer/Creator MarketingLuxury/Prestige Brands ExperienceDirect-Management ExperienceSocial Media Management PlatformsAnalytics and Insights Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer MarketingSocial StrategyDigital StrategyIntegrated MarketingCreator Strategy DevelopmentData AnalysisCampaign ExecutionRelationship ManagementCross-Functional CollaborationStrategic Planning

Soft Skills

Exceptional Client ServiceStrong Organizational SkillsAnalytical SkillsCommunication SkillsMentoring

Tools & Technologies

Captiv8TraackrCreatorIQTaggerSprinklrSproutTalkwalkerBufferPower BITableau

Industry Keywords

Creator EcosystemSocial PlatformsLuxury BeautyCultural TrendsEmerging MediaAudience StrategyBrand StrategyPublic RelationsAffiliate MarketingECommerce

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Serve as the main point of contact for brand clients across creator marketing programs
Provide exceptional client service and proactively anticipate client needs
Partner with brand client leads and internal teams to influence strategic direction
Lead strategic Advocacy & Influence planning and client briefs
Oversee multiple workstreams and cross-functional collaboration
Translate brand priorities into actionable creator-first strategies driving awareness, engagement, and conversion
Develop and guide integrated creator strategy, including creator mix, platform approach, content direction, and best practices
Translate reporting outputs into actionable insights and strategic recommendations tied to business KPIs
Provide forward-looking, data-informed recommendations to evolve creator strategy
Maintain expert understanding of creator, cultural, and luxury beauty landscapes
Partner with senior strategy and division leadership on executional and strategic excellence
Share and collaborate with peers to evolve integrated creator strategy and agency thought leadership
Manage and mentor the strategic team
Lead day-to-day execution with the team and ensure initiatives tie to measurable business goals and outcomes

Requirements

What you’ll need

7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy
2+ years of luxury/prestige brands experience
Minimum of 3 years of direct-management experience
Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends
Hands-on experience with influencer/creator marketing platforms such as Captiv8, Traackr, CreatorIQ, and Tagger
Hands-on experience with social media management/listening platforms such as Sprinklr, Sprout, Talkwalker, and Buffer
Hands-on experience with analytics and insights tools such as Power BI, Tableau, Infegy, Comscore/Shareablee, and Demographics Pro
Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results
Exceptional relationship management skills
Strong organizational, analytical, and communication skills
Passion for luxury beauty and culture
Experience in Influencer/Creator Marketing and Integrated Marketing and/or IAT
Experience in or close collaboration with at least three of: Paid Media, Public Relations/Communications, Affiliate Marketing, eCommerce, Research & Analytics, Brand Strategy, Audience Strategy/CRM, and Emerging Media & Technology
Ability to work in person with clients at Hudson Yards 1-2 times per week on average
Must be based in New York City area
Ability to manage multiple fast-moving workstreams and learn new skills and disciplines on the job

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Disability coverage
401K
Paid time off
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Inclusive benefit programs and policies
Accommodation or assistance during application or onboarding process