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Director, Media
Publicis Groupe. Lead the development, execution, and ongoing stewardship of integrated media strategies and investments for World Vision .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in integrated media strategy development and execution, with a strong focus on performance metrics, audience targeting, and optimization. Proven ability to lead teams, manage resources, and foster senior client relationships in a collaborative environment.
Highest-signal resume keywords
Integrated Media StrategyPaid Search StrategyPerformance Digital MediaAudience Targeting StrategiesQuantitative Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningMedia InvestmentGoogle AdsMicrosoft AdvertisingProgrammatic BuyingBudget AllocationPerformance EvaluationCampaign ReportingAudience InsightsConversion Optimization
Soft Skills
Strong CommunicationPresentation SkillsTeam LeadershipCollaborationProblem-Solving
Tools & Technologies
EpsilonDemand-Side PlatformsPaid Social Platforms
Industry Keywords
Nonprofit MarketingFundraisingDirect-Response MarketingMission-Driven Marketing
About the role
Key responsibilities & impact- Lead the development, execution, and ongoing stewardship of integrated media strategies and investments for World Vision
- Translate fundraising and organizational objectives into performance-focused media strategies
- Provide strategic direction to paid search, programmatic, and paid social channel leads
- Integrate channel strategies across audience development, prospecting, engagement, conversion, and optimization
- Lead paid search strategy, buying, bidding, measurement, investment, and optimization decisions
- Evaluate channel recommendations and buying decisions against conversion, fundraising, and ROI objectives
- Partner with Epsilon on first-party audience segments and analytics
- Establish performance expectations and success measures across digital channels
- Use performance data to identify trends, diagnose challenges, guide optimization, and allocate budgets
- Oversee media plans, audience recommendations, forecasts, campaign reporting, and client-facing work products
- Provide senior-level media counsel to World Vision
- Partner with account, strategy, analytics, creative, data, and activation teams
- Resolve strategic, performance, and execution challenges with channel leads
- Guide and develop team members through direction, feedback, and subject matter leadership
- Manage resources, priorities, and workflows
- Strengthen the World Vision partnership and increase the value of PlowShare’s media services
Requirements
What you’ll need- 10+ years of media planning, investment, and implementation experience
- Significant experience leading integrated media strategy and execution for performance-focused accounts
- Strong paid search marketplace, strategy, and buying acumen
- Deep understanding of Google Ads and Microsoft Advertising, including bidding, audience, measurement, and optimization dynamics
- Advanced understanding of performance digital media, conversions, and return on investment
- Strong knowledge of programmatic buying through demand-side platforms, paid social platforms, and paid search activation
- Experience developing audience and targeting strategies using first-party data, audience insights, platform signals, and performance data
- Experience connecting media strategy and investment decisions to conversion activity, fundraising or organizational outcomes, and performance indicators
- Strong quantitative and analytical skills
- Experience overseeing media forecasting, budget allocation, optimization, reporting, and performance evaluation
- Experience leading and developing media professionals
- Experience operating within a small, agile, collaborative team
- Experience leading and fostering senior client relationships
- Strong communication and presentation skills
- Experience with Epsilon or a comparable data, identity, or audience-solutions partner is a plus
- Experience with nonprofit, fundraising, direct-response, or mission-driven marketing is preferred
Benefits
Comp & perks- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program allowing employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups
- Medical, dental, vision, disability, 401k, and paid time off
- Supplemental medical insurance, transportation, parking, legal, pet insurance, and auto and home insurance benefits for eligible freelancers and temporary employees