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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing e-commerce campaigns, optimizing performance, and analyzing data to meet client objectives. Proficient in communication and collaboration with internal and external stakeholders to drive campaign success.
Highest-signal resume keywords
Ecommerce Media Campaign ManagementPerformance Optimization StrategiesAnalytical SkillsDigital Advertising PlatformsIntermediate Excel Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget ManagementWebsite Conversion OptimizationData AnalysisTroubleshootingPerformance MonitoringAd Creative ManagementLanding-Page RevisionsAudience Insights FrameworkEcommerce Knowledge
Soft Skills
Good Communication SkillsAttention to DetailResult Oriented Skills
Tools & Technologies
AmazonWalmartGoogle AdsGCMSizmekMarinSkai4CIASCriteo
Industry Keywords
EcommerceMedia PlanningMedia BuyingCreative StrategyOperational EfficiencyAdvertising Trends
About the role
Key responsibilities & impact- Manage the audience insights framework
- Set up e-commerce campaigns across required platforms according to agency and advertiser guidelines
- Run weekly status calls with internal stakeholders, providing performance and pacing strategies
- Monitor campaign health and optimize campaigns to meet objectives
- Manage campaign budgets, website conversions, bids, ad creative, and landing-page revisions based on performance and client objectives
- List all campaigns on the QA tracker
- Proactively suggest improvements and troubleshoot issues
- Maintain daily communication with client campaign managers
- Report operational issues promptly
- Deliver recommendations, execution, and analysis for beta tests, new platforms, and vendors
- Attend e-commerce training sessions and complete required certifications and updates
- Coordinate daily with global account teams via email, instant messaging, and video conference
- Identify growth opportunities and communicate them to clients
- Help document best practices to improve operational efficiency
- Develop tools and innovative tactics to advance the practice
- Provide recommendations and optimization strategies aligned with client objectives
- Keep current with advertising and media industry trends
Requirements
What you’ll need- Intermediate ecommerce media campaign management/optimization knowledge
- Good Communication skills
- Result oriented skills
- Attention to details skills
- Analytical skills
- Technical savvy and specifically skilled in any digital vertical
- Strong knowledge of at least one ecommerce and search media platform, with understanding of the overall media landscape (Amazon, Walmart and Google Ads)
- Intermediate Excel knowledge
- Good to have: strong knowledge in media planning, media buying, creative strategy, GCM, Sizmek, Marin, Skai, 4C, IAS, MOAT, Instacart, Kroger, Criteo, Walmart, and Pacvue