Freelance Manager, Commerce Media

Publicis Groupe

. Develop insight-backed media strategies for agency CPG clients at assigned retailers using Marilyn Predictive Commerce Intelligence, historical client data and other tools .

Posted 11/2/2026contractUnited StatesMid-LevelSenior💰 $51 - $70 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing shopper media strategies, leveraging data insights and collaboration with stakeholders to drive performance. Proficient in utilizing various media tools and platforms to enhance campaign effectiveness and foster strong client relationships.

Highest-signal resume keywords

Shopper Media StrategyRetail Search Strategy ExecutionData Analysis and Insights DevelopmentMedia Plan OptimizationClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentCampaign Measurement Best PracticesPerformance Benchmark TrackingData SynthesisActionable Recommendations

Soft Skills

Creative Problem SolvingCollaborationEffective CommunicationOwnershipStrategic Thinking

Tools & Technologies

Marilyn Predictive Commerce IntelligenceCriteoCitrusAdPacvueKenshooGoogleSimmonsMRIKantar

Industry Keywords

CPGRetail MediaOmnichannel Media LandscapeVendor RelationshipsEmerging Platforms

About the role

Key responsibilities & impact

Develop insight-backed media strategies for agency CPG clients at assigned retailers using Marilyn Predictive Commerce Intelligence, historical client data and other tools
Advise teams on media strategy development, plan building, optimization and measurement best practices
Build relationships with client stakeholders and partner agencies throughout campaign development and implementation
Resolve issues, find synergies, share insights across full-funnel media plans, and bring forward innovation
Foster relationships with assigned retailers and key vendors
Vet emerging platforms, shopper media vendors and innovation trends and share opportunities with clients
Collaborate with Media Activation and Retail Consultancy teams to oversee execution and optimization of media plans
Ensure media plans are on-budget, on-time and meeting performance benchmarks
Develop client POVs on media vehicles and define and track retailer vehicle performance
Partner with the National Media Team to share learnings and track national versus retailer vehicle performance
Help define and continuously improve media strategy products and service offerings

Requirements

What you’ll need

Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
Knowledge of self- and managed-service retail search strategy and execution, including Criteo, CitrusAd, Pacvue, Kenshoo, and Google
Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
Passion for and strong knowledge of the retail and omnichannel media landscape
Experience analyzing results, synthesizing data, drawing out insights and implications, and developing actionable recommendations
Experience using Simmons, MRI, Kantar or equivalent preferred
Ambitious self-starter who takes ownership of their work
Creative and strategic thinker able to solve complex challenges
Collaborative team player and great listener
Confident presenter and clear, persuasive verbal and written communicator

Benefits

Comp & perks

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups
Supplemental medical insurance for freelancers and temporary employees
Transportation and parking benefits
Legal benefits
Pet insurance
Auto and home insurance