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Media Planning Analyst
Publicis Groupe. Develop media strategies and plans with clients to achieve marketing objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing media strategies and managing budgets while utilizing tools like Lumina and Media Tools. Proficient in analyzing consumer behavior and providing insights through data analysis and reporting.
Highest-signal resume keywords
Media Strategy DevelopmentBudget ManagementData AnalysisMicrosoft ExcelConsumer Insight Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningBudget TrackingData AnalysisConsumer Behavior ResearchFlowchart ManagementCompetitive Insight ReportingAudience Insight DataMonthly ReportingPresentation PreparationMedia Placement Trends
Tools & Technologies
LuminaMedia ToolsTardiisNMIMRIGWIGoogle Campaign ManagerData Studio
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
MediaMarketing ObjectivesBudgeting NeedsClient PresentationsNational Video Team
About the role
Key responsibilities & impact- Develop media strategies and plans with clients to achieve marketing objectives
- Collaborate with team members to analyze data, research consumer behavior, and identify media placement trends
- Manage budget and flighting updates in Lumina and Media Tools
- Provide updates for recurring budgeting needs
- Provide and oversee monthly savings documents
- QA and update flowcharts and budget documents accurately
- Track budget and flowchart changes
- Support strategy team with reach and frequency deliveries using Tardiis / NMI
- Provide audience and consumer insight data using MRI and GWI
- Provide monthly global tracking updates for internal review and submission
- Support building charts and slides for client presentations
- Manage monthly competitive insight reporting and chart refreshes
- Review monthly billing against budget documents and flag discrepancies
- Update weekly TV goals based on the latest budget and flighting for National Video team submission
- Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides
Requirements
What you’ll need- B2 or above English language level
- Bachelor's Degree
- 1 to 2 years of experience in Media (Must)
- Microsoft Excel: Intermediate (Must)
- Google Campaign Manager: Basic
- Data Studio: Basic
- Media Tools: Intermediate