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Media Planning Analyst
Publicis Groupe. Work with clients to develop media strategies and plans that support marketing objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing media strategies and plans that align with marketing objectives, while effectively managing budgets and utilizing tools like Lumina and Media Tools for accurate tracking and reporting.
Highest-signal resume keywords
Media Strategy DevelopmentBudget ManagementData AnalysisClient Presentation PreparationConsumer Insight Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningBudget TrackingData ResearchFlowchart UpdatingCompetitive Insight Reporting
Soft Skills
Strong Communication SkillsNegotiation SkillsTeam CollaborationSelf-StarterProcess Orientation
Tools & Technologies
LuminaMedia ToolsTardiisNMIMRIGWI
Industry Keywords
Campaign PlanningConsumer BehaviorMarketing ObjectivesBudgetingMedia Placement
About the role
Key responsibilities & impact- Work with clients to develop media strategies and plans that support marketing objectives
- Collaborate with team members to analyze data, research consumer behavior, and identify trends for media placement decisions
- Manage budget and flighting updates in Lumina and Media Tools
- Provide updates for recurring budgeting needs
- Help provide and oversee monthly savings documents
- QA and update flowcharts and budget documents accurately
- Track budget and flowchart changes
- Support the strategy team with reach and frequency deliveries using Tardiis / NMI
- Provide audience and consumer insight data using syndicated tools such as MRI and GWI
- Provide monthly global tracking updates for internal review and submission
- Support building charts and slides for client presentations
- Help manage monthly competitive insight reporting and refresh charts using data from the competitive analyst
- Review monthly billing against budget documents and flag discrepancies to strategy and investment leads
- Update weekly TV goals based on the latest budget and flighting for submission to the National Video team
- Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance
Requirements
What you’ll need- Good understanding of planning campaigns across the various mechanisms, channels and buying models
- English level B2+ or above
- Planning and organizing
- Continuous learning
- Strong written and verbal communication skills
- Articulation and negotiation skills
- Good team player
- Self-starter who requires minimal oversight
- Ability to prioritize and manage multiple tasks
- Process orientation and the ability to define and set up processes