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Publicis Groupe

Media Planning Analyst

Publicis Groupe

. Work with clients to develop media strategies and plans that support marketing objectives .

Posted 11/2/2026full-timePeruJuniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing media strategies and plans that align with marketing objectives, alongside strong analytical skills to interpret consumer behavior and trends. Proficient in budget management and utilizing media tools for effective campaign execution.

Highest-signal resume keywords
Media Strategy DevelopmentBudget ManagementData AnalysisMicrosoft ExcelMedia Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Media PlanningData AnalysisBudget TrackingConsumer Insight AnalysisFlowchart ManagementCompetitive Insight ReportingAudience Insight DataMonthly ReportingPresentation BuildingTrend Identification
Soft Skills
CollaborationCommunicationAttention to DetailProblem-Solving
Tools & Technologies
LuminaMedia ToolsTardiisNMIMRIGWIGoogle Campaign ManagerData Studio
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
MediaMarketing ObjectivesConsumer BehaviorBudgetingCampaign Execution

About the role

Key responsibilities & impact
  • Work with clients to develop media strategies and plans that support marketing objectives
  • Collaborate with team members to analyze data, research consumer behavior, and identify trends for media placement decisions
  • Manage budget and flighting updates in Lumina and Media Tools
  • Provide updates for recurring budgeting needs
  • Provide and oversee monthly savings documents
  • QA and update flowcharts and budget documents accurately
  • Track budget and flowchart changes
  • Support the strategy team with reach and frequency deliveries using Tardiis / NMI
  • Provide audience and consumer insight data from syndicated tools such as MRI and GWI
  • Provide monthly global tracking updates for internal review and submission
  • Support building charts and slides for client presentations
  • Help manage monthly competitive insight reporting and chart refreshes
  • Review monthly billing against budget documents and flag discrepancies
  • Update weekly TV goals based on the latest budget and flighting for National Video team submission
  • Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides

Requirements

What you’ll need
  • B2 or above English language level
  • Bachelor's Degree
  • 6 months - 1 year of experience in Media (Must)
  • Microsoft Excel: Intermediate (Must)
  • Google Campaign Manager: Basic
  • Data Studio: Basic
  • Media Tools: Intermediate