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Media Planning Associate Supervisor
Publicis Groupe. Work with clients to develop media strategies and plans supporting marketing objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing media strategies and plans that align with marketing objectives, alongside strong analytical skills for data interpretation and consumer behavior insights. Proficient in budget management and media planning tools to ensure effective campaign execution.
Highest-signal resume keywords
Media Strategy DevelopmentBudget ManagementData AnalysisConsumer Insight ReportingCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningBudget TrackingData AnalysisCampaign PlanningFlowchart Management
Soft Skills
Team CollaborationNegotiation SkillsOrganizational SkillsSelf-StarterProcess Orientation
Tools & Technologies
LuminaMedia ToolsTardiisNMIMRIGWI
Certifications & Qualifications
Bachelor’s Degree in Media/AdvertisingBachelor’s Degree in FinanceBachelor’s Degree in EconomicsBachelor’s Degree in Business
Industry Keywords
Media BuyingCampaign MechanismsConsumer BehaviorMarketing ObjectivesCompetitive Insight Reporting
About the role
Key responsibilities & impact- Work with clients to develop media strategies and plans supporting marketing objectives
- Collaborate with team members to analyze data, research consumer behavior, and identify trends for media placement decisions
- Manage budget and flighting updates in Lumina and Media Tools
- Provide updates for recurring budgeting needs
- Help provide and oversee monthly savings documents
- QA and update flowcharts and budget documents accurately
- Track budget and flowchart changes
- Support strategy teams with reach and frequency deliveries using Tardiis/NMI
- Provide audience and consumer insight data using MRI and GWI
- Provide monthly global tracking updates for internal review and submission
- Support charts and slides for client presentations
- Help manage monthly competitive insight reporting and chart refreshes
- Review monthly billing against budget documents and flag discrepancies
- Update weekly TV goals based on current budget and flighting for submission to the National Video team
- Update weekly media highlights, coordinate with investment teams, and prepare client-ready slides
Requirements
What you’ll need- Bachelor’s Degree in Media/advertising or related, Finance, Economics, or Business-related field
- Good understanding of planning campaigns across various mechanisms, channels, and buying models
- Planning and organizing skills
- Continuous learning
- Strong written and verbal communication skills
- Articulation and negotiation skills
- Good team player
- Self-starter who requires minimal oversight
- Ability to prioritize and manage multiple tasks
- Process orientation and ability to define and set up processes