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Paid Media Analyst – Programmatic
Publicis Groupe. Set up programmatic campaigns within required platforms according to agency and advertiser guidelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns across platforms such as Meta Ads and Google Ads, with a strong focus on performance metrics and client objectives. Possesses solid communication skills and a proactive approach to identifying growth opportunities and improving operational efficiency.
Highest-signal resume keywords
Paid Media Campaign ManagementMeta AdsGoogle AdsCampaign OptimizationReporting Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Budget ManagementMedia Buying Cost StructuresExcel ProficiencyDigital Media TrainingCampaign Performance Analysis
Soft Skills
Attention to DetailPositive AttitudeWillingness to LearnStrong Communication Skills
Tools & Technologies
DV360Paid Media Platforms
Industry Keywords
Digital MediaAdvertisingCampaign Health MonitoringBest-Practice DocumentationClient Communication
About the role
Key responsibilities & impact- Set up programmatic campaigns within required platforms according to agency and advertiser guidelines
- Co-participate in weekly status calls
- Monitor campaign health and optimize campaigns to meet objectives
- Manage campaign budgets, website conversions, bids, and ad creative based on performance and client objectives
- Ensure quality of deliverables and campaign setup within platforms
- Proactively suggest improvements and troubleshoot issues
- Maintain daily communication with client campaign managers
- Promptly report operational issues
- Assist with digital media training sessions and complete required certifications and updates
- Identify growth opportunities and communicate them to clients
- Help develop best-practice documentation to improve operational efficiency
- Generate insights to improve campaign performance and results
Requirements
What you’ll need- English B2+ Upper Intermediate
- Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field
- 6 months to 1 year of experience in paid media, implementing and optimizing paid media campaigns
- Strong knowledge of at least one paid media platform and understanding of the overall media landscape, including Meta Ads, Google Ads (Search), trafficking, or DV360
- Attention to detail
- Reporting experience
- Knowledge of media buying cost structures such as CPM, CPC, and CPA
- Intermediate Excel knowledge
- Positive attitude and willingness to learn
- Interest in digital media and advertising
- Strong communication skills
Benefits
Comp & perks- Culture, growth and wellbeing initiatives
- Digital media training sessions
- Required certifications and updates
- Opportunity to learn digital media tools and platforms