Product Marketing Manager

Publicis Groupe

. Create, manage, maintain, support, and execute go-to-market project plans and asset creation .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $73,150 - $96,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on product marketing, including go-to-market strategies, asset creation, and customer training. Proficient in analyzing market trends and customer needs to develop impactful messaging and collateral.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing ExpertiseVideo-Based StorytellingSalesforce FamiliarityAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyAsset CreationMarket ResearchContent DevelopmentKPI TrackingPresentation DesignMessaging DevelopmentCustomer TrainingData AnalysisProject Management

Soft Skills

Clear CommunicationHighly OrganizedCollaborativeDetail-OrientedMotivated

Tools & Technologies

SalesforceEmail Service ProvidersWebsite CMSPowerPointGoogle Slides

Industry Keywords

B2B MarketingProduct MarketingDemand GenerationCompetitive IntelligenceCustomer Insights

About the role

Key responsibilities & impact

Create, manage, maintain, support, and execute go-to-market project plans and asset creation
Manage asset libraries and communicate timelines, deliverables, and dependencies
Collaborate with global marketing teams on content, events, demand generation, design, and insights
Coordinate market research to identify customer needs and trends
Collaborate on competitive intelligence, assets, and training
Manage or support the customer training platform and develop video and written content
Track and report engagement and satisfaction KPIs to optimize training effectiveness
Create product messaging and positioning, sales collateral, social content, events, product emails, and in-app messaging
Drive go-to-market launch execution, including strategy, messaging, internal training, communications, and sales assets
Optimize post-launch activities and create case studies
Contribute to company stories through pitch decks, videos, web content, and customer-facing assets
Partner with Product Managers to influence product developments, roadmaps, user personas, and customer research
Share decisions, timelines, blockers, and progress with leadership
Support partner marketing and co-marketing initiatives

Requirements

What you’ll need

Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted
3+ years of professional experience in B2B marketing
At least 2 years in a dedicated Product Marketing role
Familiarity with marketing and commercial tech stack platforms, including Salesforce, email service providers, and website CMS
Proven experience in video-based storytelling and script writing
Experience designing and developing presentations using PowerPoint, Google Slides, or a similar program
Highly organized and detail-oriented
Strong analytical skills and ability to translate client business challenges into strategic, data-driven recommendations
Ability to analyze results, synthesize data, draw out insights and implications, and develop actionable recommendations
Ability to work quickly, efficiently, and accurately within tight deadlines and changing project parameters
Ability to manage multiple concurrent projects and competing priorities
Clear and persuasive verbal and written communication skills
Ability to operate with ownership, autonomy, and accountability
Highly collaborative, confident, motivated, and independently capable

Benefits

Comp & perks

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Paid time off