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Publicis Groupe

Programmatic Analyst

Publicis Groupe

. Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns .

Posted 11/2/2026full-timePeruJuniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates proficiency in managing and optimizing online media campaigns, with a strong focus on analytical thinking and attention to detail. Capable of utilizing digital media platforms and tools to enhance campaign performance and reporting.

Highest-signal resume keywords
Campaign ManagementBid ManagementDV360Analytical ThinkingMicrosoft Office

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign OptimizationOnline TraffickingPerformance MediaAudience-Based BuyingRemarketing CampaignsCampaign ReportingCampaign QADigital Media OperationsMathematical SkillsDoubleClick DART
Soft Skills
Attention to DetailCommunication SkillsOrganizational SkillsWriting Skills
Tools & Technologies
The Trade DeskBid Management PlatformsCampaign Management Systems
Industry Keywords
Programmatic Best PracticesAuction-Based Performance MediaCreative Asset ManagementInventory AssessmentKnowledge Sharing

Tech Stack

Tools & technologies
Dart

About the role

Key responsibilities & impact
  • Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns
  • Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full campaign lifecycle
  • Maintain and organize campaign-specific materials in the team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and campaign status
  • Assist in developing client-facing campaign performance reports
  • Contribute to assessing inventory availability and formulating proposals for new client opportunities
  • Manage delivery of creative assets, insertion orders, campaign artifacts, and relevant campaign documentation before campaign launch
  • Traffic campaign tags into ad exchange environments
  • Run campaign QA to ensure accurate implementation, pacing, and performance
  • Provide monthly auditing reports to agency partners and actualize billing/payment systems when applicable
  • Participate in regular knowledge-sharing sessions

Requirements

What you’ll need
  • Entry level role
  • 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required
  • Knowledge of DV360, The Trade Desk, or similar platforms
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Ability to organize and manage detail work campaign performance
  • Some prior online trafficking experience is ideal
  • Basic experience with DoubleClick DART or similar campaign management systems is ideal
  • Prior experience with bid management platforms and active campaign optimization efforts is a plus

Benefits

Comp & perks
  • Culture, growth and wellbeing
  • Knowledge sharing sessions to share and learn new strategies for optimizing and enhancing