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Programmatic Analyst
Publicis Groupe. Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in managing and optimizing online media campaigns, with a strong focus on analytical thinking and attention to detail. Capable of utilizing digital media platforms and tools to enhance campaign performance and reporting.
Highest-signal resume keywords
Campaign ManagementBid ManagementDV360Analytical ThinkingMicrosoft Office
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationOnline TraffickingPerformance MediaAudience-Based BuyingRemarketing CampaignsCampaign ReportingCampaign QADigital Media OperationsMathematical SkillsDoubleClick DART
Soft Skills
Attention to DetailCommunication SkillsOrganizational SkillsWriting Skills
Tools & Technologies
The Trade DeskBid Management PlatformsCampaign Management Systems
Industry Keywords
Programmatic Best PracticesAuction-Based Performance MediaCreative Asset ManagementInventory AssessmentKnowledge Sharing
Tech Stack
Tools & technologiesDart
About the role
Key responsibilities & impact- Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full campaign lifecycle
- Maintain and organize campaign-specific materials in the team’s shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and campaign status
- Assist in developing client-facing campaign performance reports
- Contribute to assessing inventory availability and formulating proposals for new client opportunities
- Manage delivery of creative assets, insertion orders, campaign artifacts, and relevant campaign documentation before campaign launch
- Traffic campaign tags into ad exchange environments
- Run campaign QA to ensure accurate implementation, pacing, and performance
- Provide monthly auditing reports to agency partners and actualize billing/payment systems when applicable
- Participate in regular knowledge-sharing sessions
Requirements
What you’ll need- Entry level role
- 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required
- Knowledge of DV360, The Trade Desk, or similar platforms
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Ability to organize and manage detail work campaign performance
- Some prior online trafficking experience is ideal
- Basic experience with DoubleClick DART or similar campaign management systems is ideal
- Prior experience with bid management platforms and active campaign optimization efforts is a plus
Benefits
Comp & perks- Culture, growth and wellbeing
- Knowledge sharing sessions to share and learn new strategies for optimizing and enhancing