Programmatic Analyst

Publicis Groupe

. Set up programmatic campaigns within each required platform, following agency and advertiser guidelines .

Posted 11/2/2026full-timeBogota • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in managing budgets and delivering actionable insights to enhance campaign performance and operational efficiencies.

Highest-signal resume keywords

Programmatic Media Campaign ManagementDV360 or TTD Platform KnowledgeAnalytical SkillsIntermediate Excel KnowledgeCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementAd Creative ManagementPerformance AnalysisTroubleshootingData Analysis

Soft Skills

Attention to DetailResult OrientedProactive Communication

Tools & Technologies

Programmatic Media PlatformsAd Server ReportingDigital Media Tools

Industry Keywords

Programmatic MediaDigital MediaCampaign HealthOperational Efficiencies

About the role

Key responsibilities & impact

Set up programmatic campaigns within each required platform, following agency and advertiser guidelines
Run weekly status calls with internal stakeholders, providing performance and pacing strategies
Monitor campaign health and continuously optimize campaigns to meet objectives
Manage campaign budgets, website conversions, bids, and ad creative based on performance history and client objectives
Ensure quality of deliverables and campaign setup within programmatic media platforms
Proactively suggest improvements and troubleshoot issues
Maintain daily communication with client campaign managers
Promptly report operational issues
Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies, and vendors
Assist with Programmatic and Digital Media training sessions and complete required certification and updates
Connect daily with the global account team via email, instant messaging, or video conference to ensure flawless deliverables
Identify growth opportunities and communicate them regularly to the client
Help develop best-practice documentation to improve operational efficiencies within the team and group

Requirements

What you’ll need

Intermediate programmatic media campaign management/optimization knowledge
Good Communication skills
Result oriented skills
Attention to details skills
Analytical skills
Technical savvy and specifically skilled in any digital vertical
Strong knowledge of at least one programmatic media platform, such as DV360 or TTD, with a good understanding of the overall media landscape and ad server reporting
Intermediate Excel Knowledge