Programmatic Analyst

Publicis Groupe

. Set up programmatic campaigns in required platforms according to agency and advertiser guidelines .

Posted 11/2/2026full-timePeruMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in managing budgets, ad creative, and performance strategies while ensuring effective communication with stakeholders.

Highest-signal resume keywords

Programmatic Media Campaign ManagementDV360 or TTD Platform KnowledgeExcel ProficiencyMedia Planning and BuyingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationBudget ManagementAd Creative ManagementPerformance AnalysisMedia Buying Tools KnowledgeDigital Media TrainingTroubleshootingReportingBidding ManagementAttention to Detail

Soft Skills

Good Communication SkillsResult-Oriented Skills

Tools & Technologies

MarinKenshoo4CIASDoubleVerifyMOATYahoo DSPAmazon DSP

Industry Keywords

Programmatic MediaCampaign Health MonitoringAd Server ReportingOptimization StrategiesBest-Practice Documentation

About the role

Key responsibilities & impact

Set up programmatic campaigns in required platforms according to agency and advertiser guidelines
Run weekly status calls with internal stakeholders and provide performance and pacing strategies
Monitor campaign health and optimize campaigns to meet objectives
Manage campaign budgets, website conversions, bids, and ad creative based on performance and client objectives
Ensure the quality of deliverables and campaign setup within programmatic media platforms
Proactively suggest improvements and troubleshoot issues
Maintain daily communication with client campaign managers
Promptly report operational issues
Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies, and vendors
Assist with programmatic and digital media training sessions and complete required certifications and updates
Connect daily with the global account team via email, instant messaging, or video conference to ensure flawless execution
Identify growth opportunities and communicate them regularly to the client
Help develop best-practice documentation to improve operational efficiency

Requirements

What you’ll need

Intermediate programmatic media campaign management/optimization knowledge
Good communication skills
Result-oriented skills
Attention to detail
Analytical skills
Technical savvy and skills in a digital vertical
Strong knowledge of at least one programmatic media platform, such as DV360 or TTD
Good understanding of the overall media landscape and ad server reporting
Intermediate Excel knowledge
Knowledge of media planning, media buying, creative strategy, or ads bidding management tools is good to have
Familiarity with Marin, Kenshoo, or 4C is good to have
Familiarity with IAS, DoubleVerify, or MOAT verification tools is good to have
Knowledge of Yahoo and Amazon DSP is good to have