Programmatic Analyst

Publicis Groupe

. Set up programmatic campaigns within required platforms according to agency and advertiser guidelines .

Posted 11/2/2026full-timeBogota • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in programmatic media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in communication and collaboration with internal stakeholders and clients to drive campaign performance and operational efficiencies.

Highest-signal resume keywords

Programmatic Media Campaign ManagementDV360ExcelMedia PlanningAd Bidding Management Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance AnalysisBudget ManagementAd Creative ManagementTechnical Savvy

Soft Skills

Good Communication SkillsResult-OrientedAttention to DetailAnalytical Skills

Tools & Technologies

TTDVerizonXandrMediaMathMarinKenshoo4CIASDoubleVerifyMOAT

Certifications & Qualifications

Programmatic Media Certifications

Industry Keywords

Digital MediaMedia BuyingCreative StrategyAd Server ReportingYahoo DSPAmazon DSP

About the role

Key responsibilities & impact

Set up programmatic campaigns within required platforms according to agency and advertiser guidelines
Run weekly status calls with internal stakeholders and provide performance and pacing strategies
Monitor campaign health and optimize campaigns to meet objectives
Manage campaign budgets, website conversions, bids, and ad creative based on performance and client objectives
Ensure quality of deliverables and campaign setup within programmatic media platforms
Proactively suggest improvements and troubleshoot issues
Maintain daily communication with client campaign managers
Promptly report operational issues
Deliver recommendations, execution, and analysis for beta tests, new platforms, optimization strategies, and vendors
Assist with programmatic and digital media training sessions
Connect daily with the global account team via email, instant messaging, or video conference to ensure flawless deliverables
Identify growth opportunities and communicate them regularly to clients
Help develop best-practice documentation to improve operational efficiencies

Requirements

What you’ll need

Intermediate programmatic media campaign management/optimization knowledge
Good communication skills
Result-oriented skills
Attention to detail
Analytical skills
Technical savvy and skills in a digital vertical
Strong knowledge of at least one programmatic media platform, such as DV360, TTD, Verizon, Xandr, or MediaMath
Good understanding of the overall media landscape and ad server reporting
Intermediate Excel knowledge
Knowledge of media planning, media buying, or creative strategy
Knowledge of ad bidding management tools such as Marin, Kenshoo, or 4C
Knowledge of verification tools such as IAS, DoubleVerify, or MOAT
Knowledge of Yahoo and Amazon DSP
Completion of required programmatic and digital media certifications and updates