Programmatic Analyst

Publicis Groupe

. Set up programmatic campaigns within required platforms following agency and advertiser guidelines .

Posted 11/2/2026full-timeSan Jose • Costa RicaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in programmatic media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in managing budgets, optimizing performance, and delivering actionable insights to enhance campaign effectiveness.

Highest-signal resume keywords

Programmatic Media Campaign ManagementDV360Ad Server ReportingExcel ProficiencyMedia Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementPerformance AnalysisBidding Management ToolsCreative Strategy

Soft Skills

Communication SkillsResult-OrientedAttention to DetailAnalytical Skills

Tools & Technologies

TTDVerizonXandrMediamathYahoo DSPAmazon DSPMarinKenshoo4CDoubleVerify

Industry Keywords

Programmatic MediaDigital MediaMedia BuyingMedia LandscapeOperational Efficiencies

About the role

Key responsibilities & impact

Set up programmatic campaigns within required platforms following agency and advertiser guidelines
Run weekly status calls with internal stakeholders, providing performance and pacing strategies
Monitor campaign health and optimize campaigns to meet objectives
Manage campaign budgets, website conversions, bids, and ad creative based on performance history and client objectives
Ensure quality of deliverables and campaign setup within programmatic media platforms
Proactively suggest improvements and troubleshoot issues
Maintain daily communication with client campaign managers
Promptly report operational issues
Deliver recommendations, execution, and analysis for beta tests, new platforms, optimization strategies, and vendors
Assist with programmatic and digital media training sessions and complete required certifications and updates
Connect daily with global account teams via email, instant messaging, or video conference to ensure flawless execution
Identify growth opportunities and communicate them to clients
Help develop best-practice documentation to improve operational efficiencies

Requirements

What you’ll need

Intermediate programmatic media campaign management and optimization knowledge
Good communication skills
Result-oriented skills
Attention to detail
Analytical skills
Technical savvy, specifically skilled in a digital vertical
Strong knowledge of at least one programmatic media platform, including DV360, TTD, Verizon, Xandr, or Mediamath
Good understanding of the overall media landscape
Ad server reporting knowledge
Intermediate Excel knowledge
Knowledge of media planning, media buying, creative strategy, ads bidding management tools, verification tools, Yahoo DSP, and Amazon DSP is good to have
Knowledge of Marin, Kenshoo, 4C, IAS, DoubleVerify, or MOAT is good to have