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Search Analyst
Publicis Groupe. Set up and manage campaigns across required platforms according to agency and advertiser guidelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing commerce-retail media campaigns on platforms like Amazon and Walmart, with a focus on performance optimization and client communication. Proficient in reporting and analysis to drive actionable insights and enhance campaign effectiveness.
Highest-signal resume keywords
Commerce-Retail Media Campaign ManagementAmazon Platform ExperienceWalmart Platform ExperienceReporting ExperienceDigital Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance OptimizationBudget ManagementAd Creative ManagementAnalytical ThinkingExcel Proficiency
Soft Skills
Strong Communication SkillsAttention to DetailPositive AttitudeWillingness to LearnResults-Driven Mindset
Industry Keywords
Digital MediaAdvertisingPerformance GoalsOperational EfficiencyBest-Practice Documentation
About the role
Key responsibilities & impact- Set up and manage campaigns across required platforms according to agency and advertiser guidelines
- Monitor and optimize campaign performance daily, including budgets, bids, conversions, and ad creatives
- Ensure quality and accuracy of campaign setups and deliverables within commerce-retail media platforms
- Participate in weekly status calls and maintain daily communication with client campaign managers and global account teams
- Identify, troubleshoot, and report operational issues in a timely manner
- Provide recommendations, execution, and analysis for beta tests, new platforms, optimization strategies, and vendors
- Identify growth opportunities and communicate them regularly to clients
- Support training sessions, complete required certifications, and stay current with industry trends
- Develop best-practice documentation to improve operational efficiency and generate actionable insights that enhance campaign performance
Requirements
What you’ll need- 1 year of experience in commerce-retail media campaigns and platforms such as Amazon or Walmart, or related areas in paid media focused on performance goals
- Basic knowledge of digital marketing, specifically in commerce-retail media
- Experience with Amazon or Walmart platforms
- Reporting experience
- English B2
- Medium Excel knowledge
- Positive attitude and willingness to learn
- Interest in digital media and advertising
- Strong communication skills
- Attention to detail
- Results-driven mindset
- Basic analytical thinking
Benefits
Comp & perks- Support training sessions
- Required certifications
- Opportunities to develop and grow within Publicis Global Delivery
- Exposure to digital transformation, teamwork, and paid search media
- Participation in beta tests, new platforms, optimization strategies, and vendor initiatives