Search Analyst

Publicis Groupe

. Set up search campaigns across required platforms according to agency and advertiser guidelines .

Posted 11/2/2026full-timeBogota • ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in search media campaign management and optimization, with strong analytical skills and attention to detail. Proficient in developing campaign strategies, managing budgets, and leveraging digital platforms to enhance performance.

Highest-signal resume keywords

Search Media Campaign ManagementGoogle AdsBing AdsExcel ProficiencyKeyword Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget ManagementPerformance AnalysisAd Creative ManagementTroubleshootingData AnalysisMedia PlanningMedia BuyingDigital MarketingCompetitive Analysis

Soft Skills

Communication SkillsResult-OrientedAttention to DetailAnalytical Skills

Tools & Technologies

SA360Google/Bing EditorAdvertising PlatformsInstant Messaging ToolsVideo Conferencing Tools

Certifications & Qualifications

Search Media Training Certifications

Industry Keywords

Campaign HealthOperational EfficienciesGrowth OpportunitiesMarketing ChannelsIndustry Trends

About the role

Key responsibilities & impact

Set up search campaigns across required platforms according to agency and advertiser guidelines
Run weekly status calls with internal stakeholders and provide performance and pacing strategies
Monitor campaign health and optimize campaigns to meet objectives
Manage campaign budgets, website conversions, bids, and ad creative based on performance and client objectives
Ensure quality of deliverables and campaign setup within search media platforms
Troubleshoot issues and proactively make suggestions
Maintain daily communication with client campaign managers
Promptly report operational issues
Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies, and vendors
Connect daily with global account teams by email, instant messaging, or video conference
Identify growth opportunities and communicate them to clients
Formulate campaign strategy, research keywords, create structures and potential marketing channels, analyze competitors, and conduct testing
Help develop best-practice documentation to improve operational efficiencies
Keep up with industry trends through advertising and media journals and recognized marketing sources
Generate insights that improve campaign performance and results

Requirements

What you’ll need

Intermediate search media campaign management/optimization knowledge
Good communication skills
Result-oriented skills
Attention to detail
Analytical skills
Technical savvy and skills in a digital vertical
Strong knowledge of at least one search media platform
Good understanding of the overall media landscape, including Google Ads, Bing Ads, SA360, Apple, and Amazon search
Intermediate Excel knowledge
Good to have: strong knowledge in media planning, media buying, keyword strategy, or paid search tools such as Google/Bing Editor
Complete required search and digital media training sessions and certifications/updates