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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing large media budgets and executing paid marketing strategies across digital channels, while providing operational support and optimizing campaign performance through data analysis and reporting.
Highest-signal resume keywords
Paid Media Marketing ExperienceBudget ManagementMedia AnalyticsCommunication SkillsNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentDigital AdvertisingPost Campaign AnalysisData AnalysisBudget AllocationROI MeasurementMedia BuyingCampaign OptimizationPerformance ReportingChannel Synergies
Soft Skills
MentoringTeam CollaborationProblem SolvingOperational SupportClient Communication
Tools & Technologies
MBOX SystemExcelPowerPoint
Industry Keywords
Media CampaignsBiddable MediaDigital ChannelsAdvertising TrendsAgency Marketing
About the role
Key responsibilities & impact- Handle large budgets of media campaigns for Media clients
- Execute tasks related to activation, post-analysis, efficiency, precision, and minimizing errors across media channels
- Provide timely operational support and propose optimization ideas and methods
- Guide and mentor new team members and participate in training and onboarding sessions
- Implement and manage paid marketing strategy, communication, budget allocation, and ROI across digital channels
- Develop campaigns and use media analytics and reporting to deliver quality outcomes
- Assist in the buying and allocation process
- Develop reports on program content for prime-time properties
- Negotiate scatter buys
- Maintain buys, confirm flighting and estimates, track delivery, secure make-goods and ADUs, and request and issue pre-logs and post-analysis
- Manage commercial inventory in the MBOX system, including estimate and package setup, client schedules, inventory changes, and order letters
- Coordinate workload with managers and deliver high-quality work on quick timelines
- Deliver recommendations, execution, and analysis
- Troubleshoot and maintain account documentation
- Support junior team members
- Manage and supervise biddable media campaigns across platforms
- Lead innovation and beta testing campaigns
- Manage client communication and stakeholders
- Create Post Campaign Analyses (PCAs)
- Work across complete marketing funnels for biddable media
- Lead Quarterly Business Reviews and performance calls
- Generate campaign measurement reports and insights
- Build account structures and marketing strategies
- Manage relationships with media vendors
- Plan, execute, and optimize digital advertising campaigns for assigned clients
- Create and monitor reports to ensure campaign efficiency and effectiveness
- Communicate campaign performance internally and with clients
- Provide strategic program recommendations to clients
- Monitor digital advertising trends, best practices, and new offerings
- Monitor costs and return on investment (ROI)
Requirements
What you’ll need- B2+ or above English language level
- Bachelor's Degree in Media/Advertising or related, Communication or Business Related
- +2 Years of Paid Media Marketing experience in agency marketing role
- Good understanding of channels and buying models
- Experience managing big budget campaigns
- Preferably some exposure to data to draw out campaign insights and channel synergies
- Knowledge of advanced Excel and PowerPoint
- Excellent communication and negotiation skills
Benefits
Comp & perks- Culture, growth and wellbeing underlie all aspects of Publicis Global Delivery
- Participation in agency training programs
- Training and onboarding opportunities for new team members