Senior Digital Consultant, Media

Publicis Groupe

. Independently advise, support, and lead our clients on all matters relating to digital media and communications strategy .

Posted 11/2/2026full-timeDuesseldorf • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital media planning and strategy, with a strong focus on optimizing cross-channel campaigns and analyzing performance metrics. Proficient in client communication and collaboration, ensuring alignment with business objectives and effective use of digital tools.

Highest-signal resume keywords

Digital Media PlanningCampaign OptimizationAnalytical SkillsClient CommunicationBiddable Channels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign ManagementData AnalysisPerformance MeasurementMedia PlanningBudget ControlCross-Channel StrategyProgrammatic AdvertisingDisplay AdvertisingSocial Media MarketingVideo Advertising

Soft Skills

Excellent CommunicationPresentation SkillsTeam SpiritSolution-Oriented ThinkingStructured Working Style

Tools & Technologies

MS ExcelDigital Media PlatformsPlanning ToolsAI-Powered Tools

Industry Keywords

MarketingMediaCommunicationsOnline MarketingMedia AgencyGerman Media-Owner Landscape

About the role

Key responsibilities & impact

Independently advise, support, and lead our clients on all matters relating to digital media and communications strategy
Take responsibility for planning, implementing, managing, optimizing, and analyzing cross-media digital campaigns, including Display, Programmatic, Social, and Video
Develop cross-channel media plans across the entire customer journey, taking client-specific objectives and relevant planning tools into account
Contribute to the development of digital communications strategies and create presentations and decision-making materials for clients and internal stakeholders
Analyze campaign, competitor, and target-audience data and derive insights, recommendations for action, and optimization opportunities
Prepare, interpret, and present reports, including budget control and performance measurement
Manage and coordinate client-specific data requirements
Ensure efficient collaboration between media planning, buying, and other specialist departments
Work closely with internal units such as Buying, Data, Planning, and Reporting, as well as external partners and media owners

Requirements

What you’ll need

Successfully completed degree or comparable qualification with a focus on Marketing, Media, Communications, or Business
At least 2–3 years of professional experience in digital media planning, online marketing, or a media agency, ideally with a focus on digital campaigns
Strong knowledge of planning, implementing, and optimizing digital channels such as Display, Programmatic, Social Media, and Video
Ideally, hands-on experience with biddable channels and direct bookings, as well as knowledge of the German media-owner landscape
Strong analytical skills and experience evaluating campaigns, preparing reports, and analyzing data
Proficient in MS Excel, commonly used planning tools, and digital media platforms
Excellent communication and presentation skills, along with a professional demeanor when interacting with clients
High level of ownership, structured working style, team spirit, and solution-oriented thinking
Very good written and spoken German and English
Active use of AI-powered tools in day-to-day work and ability to identify opportunities for process optimization

Benefits

Comp & perks

Ongoing professional development through our digital learning platform
Individual career paths with clear development and advancement opportunities
Access to national and international talent and development programs
Regular feedback and transparent performance development
Personal support through our mentoring program
Access to modern AI tools for more efficient, data-driven, and innovative ways of working
Practical training and learning opportunities focused on artificial intelligence and digital innovation
The opportunity to actively shape new technologies and integrate them into your everyday work
Work flexibly from selected locations worldwide
Work from abroad for up to six weeks per year
Hybrid working model
Flexible working hours for greater freedom in your day-to-day life
Childcare support through “Notfallmamas”
Subsidy for the Deutschlandticket
Fair compensation for overtime
30 days of annual leave plus additional special leave days
A wide range of sports and health offerings, including a partnership with Urban Sports Club
Mental health support through our Mental Health Program
Security and support during challenging life situations through our Working with Cancer Policy
Active commitment to Diversity, Equity & Inclusion
Taking shared responsibility through our Sustainability Squad
Opportunities to participate in social projects and create positive social impact
Welcome Week for a successful start
Personal support through our Buddy Program
Structured onboarding for a successful start at Publicis Media