Senior Planning Strategist

Publicis Groupe

. Provide strategic media planning and client-facing support for Visa across North American time zones .

Posted 11/2/2026full-timeBogota • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic media planning and client management across various platforms, with a strong focus on budget management and data analysis. Proficient in utilizing media tools and providing actionable insights to enhance campaign effectiveness.

Highest-signal resume keywords

Media PlanningBudget ManagementClient-Facing CommunicationMicrosoft Excel - AdvancedGoogle Campaign Manager - Intermediate

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningBudget ManagementData AnalysisClient ManagementAudience Insight Data

Soft Skills

Client-Facing CommunicationIndependent Problem Solving

Tools & Technologies

LuminaMedia ToolsTardiisNMIData Studio

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Programmatic DisplayOLVCTVPaid SocialOOHNorth American Media EcosystemLATAM Media Ecosystem

About the role

Key responsibilities & impact

Provide strategic media planning and client-facing support for Visa across North American time zones
Lead day-to-day media planning across programmatic display, OLV, CTV, paid social, OOH, publisher partnerships and content syndication
Handle client questions and independently run local client calls
Bridge regional teams to ensure cohesive planning and smooth delivery
Manage budget and flighting updates in Lumina and Media Tools
Provide updates for recurring budgeting needs
Help provide and oversee monthly savings documents
QA and update flowcharts and budget documents
Track budget and flowchart changes
Support reach and frequency deliveries using Tardiis / NMI
Provide audience and consumer insight data from MRI and GWI
Provide monthly global tracking updates for internal review and submission
Help manage monthly competitive insight reporting and chart refreshes
Review monthly billing against budget documents and flag discrepancies
Update weekly TV goals based on the latest budget and flighting for submission to the National Video team
Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance

Requirements

What you’ll need

B2+ or above English language level
Bachelor's Degree
2 year of experience in Media (Must)
Microsoft Excel: Advance (Must)
Google Campaign Manager: Intermediate
Data Studio: Intermediate
Media Tools: Intermediate
Familiarity with North American and LATAM media ecosystems is a bonus
Ability to work EST-aligned hours across North American time zones
Client-facing communication and ability to independently run local client calls

Benefits

Comp & perks

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery
Personalized site features and ability to apply for a job (site functionality, not an employment benefit)